Book Club Discussion – Renegade Marketing by Drew Neisser

Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser’s book Renegade Marketing.

A few highlights-

• Renegade Marketing is to strategy what Jay Conrad Levinson’s Guerilla Marketing is to tactics – a very complete overview with some very actionable exercises to be sure you’re “doing it right.”
• We discussed key strategies and trends from Coca Cola, Apple, and the finance industry, and how they relate (or don’t) to aviation.
• Simplicity is incredibly powerful but not easy to accomplish – we discussed some of the processes to “get simpler” in your marketing.

0:00 – Introductions & Overview Meet the team and dive into *Renegade Marketing*, a strategic complement to Jay Conrad Levinson’s *Guerrilla Marketing*.

2:00 – Guerrilla Marketing vs. Renegade Marketing Exploring the difference between strategy and tactics in marketing.

6:00 – Big Brands & Simplicity Insights into Coca-Cola, Apple, and aviation strategies, focusing on simplicity.

10:30 – Art vs. Science in Marketing Balancing creativity and data-driven decisions in marketing.

15:45 – Building Communities and Trust Discussing the power of community and trust-building in modern marketing.

19:20 – The Challenge of Simplicity How simplicity in messaging can be harder than it looks but more effective.

25:00 – Authority in Branding How projecting authority can boost credibility, with examples from different industries.

30:10 – Effective Partnerships in Marketing How partnerships, when well-aligned, can elevate brands without diluting focus.

35:00 – Renegade Strategies in Action How aviation companies can adopt renegade strategies to break from the competition.

40:00 – Final Thoughts & Key Takeaways Summarizing the biggest lessons from the book and how to apply them to aviation marketing.