Book Club – Don’t Make Me Think with Author Steve Krug

In this month’s Aviation Marketing Book Club, we had the absolute pleasure of speaking with Steve Krug, author of Don’t Make Me Think—a fan favorite and one of the most practical books on usability out there. This was not only the most expensive book we’ve featured in our book club this year, but also one of the most worth it. Steve joined us for a lively, informal discussion that touched on website usability, user testing for niche audiences, mobile-first strategies, and why broken links are more than just a tech problem—they’re a usability issue. Whether you’re in aviation marketing or just someone trying to build a better digital experience, this session is packed with gems. Let’s dive in!

⏱️ Timestamps (Chapters)

0:00 – Welcome & Introductions

1:00 – Why Don’t Make Me Think Made the List

5:14 – Welcoming Steve Krug

6:52 – Steve’s Journey into Usability

10:13 – What Is Information Architecture?

12:41 – Why This Book Works for Real-World Marketers

15:22 – How to Do Usability Testing with a Small Audience

20:21 – Why Most Usability Problems Don’t Get Fixed

26:45 – “Anyone With a Pulse” Can Help with Testing

30:11 – Simple Website Fixes That Make a Big Impact

38:50 – Challenges with Corporate Website Processes

42:08 – Strategic Intent vs. Usability – A Real-World Case

48:42 – When Canceling Becomes a Usability Nightmare

55:09 – Mobile Usability: Testing, Tools & Tips

58:17 – Final Thoughts & Next Month’s Book Reveal