Recorded Live – Aviation Marketing – Disaster Recovery Workshop

From hangar fires to cyberattacks to PR nightmares—every aviation company will face a crisis at some point. This workshop from ABCI breaks down how to prepare, respond, and recover without losing your business or your reputation.

Join me (Paula Williams) and the ABCI team plus Ericka Essington of ‪@AirNurses‬ as we walk through real client stories, practical disaster recovery planning, and media strategies that can help you stay in control when the unexpected happens.

✅ Includes a downloadable workbook and  crisis management template.

⏱️ Condensed Timestamps:

00:00 – Why a marketing company teaches disaster recovery

01:15 – Client stories: Grounded G-IV vs. SSC’s hurricane resilience

02:56 – The goal: Every client needs a basic recovery plan

05:16 – Is all PR good PR? Only with prep and strategy

08:32 – SSC case: How quick action saved lives and brand reputation

09:40 – Top 3 aviation risks: Airside incidents, bad reviews, and data breaches

12:51 – The air medical perspective: HIPAA + PR in emergencies

14:23 – What SMS systems miss: Business continuity & marketing

15:56 – What happens when you lose your entire digital audience

16:28 – Use the risk matrix: Prioritize the top 3 threats

18:01 – Cybersecurity realities: Why aviation companies are targets

22:22 – What goes in your disaster recovery kit & Basecamp folder

25:22 – Planning is more important than the plan

31:47 – Dealing with press: Have one spokesperson, prep in advance

37:13 – ABCI’s triage process for social media backlash

42:29 – Get the free Google Doc: Your first step to real resilience

45:03 – What aviation can learn from airline war room protocols

48:28 – The cobbler’s kids: Why ABCI is doing its own DR plan

49:55 – Disaster planning is a hard sell—but a necessary one

51:45 – If your team’s not on board, the plan will fail

52:25 – Use office hours to get help filling out your DR plan