Excerpt from our Coaching Program – Philanthropy and Advocacy in Aviation –
We cover one topic impacting marketing in the aviation industry each month. Join us!
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Brad Searls, Marketing Director for Special Services Corporation and MDA “Jailbird”
Create “challenge opportunities” with other organizations. The Muscular Dystrophy organization does a great job of creating friendly competition among local companies with their MDA lockups. When our client Brad Searls of Special Services Corp (SSC) registered for the MDA Lockup in his local Greenville area, we couldn’t very well leave him “in jail.” We also couldn’t have other partners or service providers bail him out without including us!
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Think about how you define the work ?ambition.? Many people believe that people either have it or they don?t, and there is no middle ground. Of course, ambition is not an either/or concept. The majority of working men do not aspire to be president of the company for which they work, yet they expect to earn enough to support themselves. They do not worry about unbridled ambition ruining their lives. They know that business is not a conveyor belt that they get on and cannot control. People are not promoted against their wills.
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