Troubleshooting Your Marketing Funnel Webinar Replay
Most aviation sales and marketing professionals rely on wasteful, haphazard “random acts of marketing,” and don’t achieve the sales results they otherwise could. Download the worksheet used in this free webinar Then watch the video, complete the worksheet, and make improvements to your funnel! ..
AMHF 0066 – Troubleshooting Your Sales Funnel or “Why am I working so hard & Still Not Closing Sales?”
Troubleshooting Your Sales Funnel or “Why am I working so hard & still not closing sales?” Big ideas from this week’s episode designed around closing sales: All of your marketing activities should fit into one of these three phases in a “marketing funnel.” Count the number of prospects that are in each phase, and determine […]
AMHF 0065 – Marketing Teamwork – Nobody Succeeds Alone
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_65.mp3″ social_linkedin=”true” social_email=”true” ]AMHF 0065 – Marketing Teamwork – Nobody Succeeds Alone Big ideas from this week’s episode: Great marketing requires teamwork – nobody succeeds alone! It takes all kinds Great […]
ABCI Congratulates 2017 Aviation Marketing Scholarship Winners
Aviation Business Consultants International (ABCI) is pleased to award two unique Aviation Marketing Scholarships, which involve Silver Level memberships to two remarkable individuals with extensive knowledge of sales and marketing, and a deep affinity and long dedication to the aviation industry. These memberships to our Aviation Marketing Insider Circle program include office hours, books, […]
The Ten Most Popular Aviation Marketing Articles of 2016
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0066.mp3″ title=”Top Ten Most Popular Posts of 2016″ social_linkedin=”true” ]We wrote 51 aviation marketing articles, (one per week), these are the Top Ten picked by our readers and listeners. We used […]
AMHF 0063 – Book Club – Marketing to the Affluent
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0062.mp3″ title=”AMHF 0063 – Book Club – Marketing to the Affluent ” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” ] Marketing to the Affluent can be intimidating to those of us who […]
Evergreen Content and Reusable Campaigns – Why You Should Invest in Quality Aviation Marketing Materials
Quality aviation marketing materials, and evergreen content and campaigns – are not THAT much harder or more expensive than just getting by – but it does require a change of mindset. There is a mindset in sales and marketing about “just getting through this,” – this trade show, this holiday campaign, this current situation. What […]
AMHF 0062 – Your Aviation Marketing Calendar – How to Plan a Year of Great Sales Results
[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” […]
AMHF 0061 – Our Most Successful Aviation Marketing Clients
[fusion_builder_container hundred_percent=”yes” overflow=”visible” flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none” align_self=”flex-start” first=”true” last=”true” hover_type=”none” link=”” border_position=”all”][fusion_text] We were asked a very insightful question by a prospective customer – what do the most successful aviation marketing clients […]
AMHF 0060 – What Skill do All Successful People Have in Common?
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”https://traffic.libsyn.com/aviationmarketing/AMHF_0060.mp3″ title=”AMHF 0060 – What Skill Do All Successful People Have in Common? ” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” ] We couldn’t help noticing that this is true of all […]
Marketing Firm ABCI Selected to Promote Aero Expo Panama Pacifico 2017
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Aviation Business Consultants International (ABCI) has been selected as the marketing firm for the second annual Aero Expo Panama Pacifico (AEPP) event to be held in Panama City, Panama. “The Latin American […]
AMHF 0059 – Book Club Discussion – Predictive Analytics, and What Could Possibly Go Wrong?
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0059.mp3″ title=”AMHF 0059 – Book Club Discussion – Predictive Analytics ” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” ] They say that half of all marketing is math. John, Lillian and I […]
AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
I was excited to compare notes with another marketing professional, but one with a very different wheelhouse – Shashank works with in airline marketing, not with business aviation. And much of his work is international, while ours is mostly in the United States. I’ve been connected with Shashank Nigam for years, and have been following […]
How do I follow up after Aviation Trade Shows?
We created this free webinar as an illustration of a marketing campaign, but also to answer these questions about the most traditional marketing activity – aviation trade shows! “How do I follow up after aviation trade shows?” “What do I do with this pile of business cards I collected at NBAA?” “Everybody tells me to […]
AMHF 0057 – What Can We Learn About Marketing from Donald Trump?
Regardless of your feelings about Donald Trump, a lot of people were surprised by the election results. Based simply on marketing tactics, we shouldn’t have been. There are three big things he got right. (And some simple tweaks can help you get them right for your business, too!) Need some specific help getting YOUR marketing […]
AMHF 0056 – Inside the Insider Circle for Aviation Professionals
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”https://traffic.libsyn.com/aviationmarketing/AMHF_0056.mp3″ title=”AMHF 0056 – Inside the Insider Circle” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” ] John and I give a “guided tour” of the Insider Circle! Transcript – Inside the […]
AMHF 0055 – Book Club – Even a Geek Can Speak
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0055.mp3″ title=”AMHF 0055 – Aviation Marketing Book Club – Even a Geek Can Speak” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” ] John and I discuss the latest book club selection – […]
AMHF 0054 – Managing Aviation Marketing Expenses
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”https://traffic.libsyn.com/aviationmarketing/AMHF_0054.mp3″ title=”AMHF 0054 – Managing Your Marketing Costs” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” ] We all run into cash flow situations and crunches – in this podcast, we talk about […]
Aviation Advertising – Create a Checklist to Help Your Prospects
Aviation is addicted to checklists. And they’re a great sales tool! In yesterday’s podcast, John and I talked about strategies when you have a competitor with a lower-priced product or service. Here’s another. Create a buyer’s guide, or even a simple checklist, that lets shoppers know what questions they SHOULD be asking. Most customers know […]
AMHF 0053 – How to Respond to a Low-Priced Competitor
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”https://traffic.libsyn.com/aviationmarketing/AMHF_0053.mp3″ title=”Dealing with a Low-Priced Competitor” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” ] Have a competitor that offers the same thing at a lower price? Is it “game over” or are there […]