About Paula Williams
This author has not yet filled in any details.So far Paula Williams has created 981 blog entries.
March 2023
On conspiracy theorists, earrings, and how prejudices can keep us from making sales.
Paula Williams2023-03-22T18:09:48+00:00So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among [...]
Fueling Future Aviation Sales: How to Keep Your Prospects in a Holding Pattern Until They’re Ready to Make a Purchase
Paula Williams2023-03-18T22:21:15+00:00If you're in the aviation B2B industry, you know that it takes some time to bring prospects in for [...]
Aviation Marketing – Nine Types of VIDEO You Should Shoot to Improve Sales
Paula Williams2023-03-11T00:26:18+00:00I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
Paula Williams2023-03-06T02:48:03+00:00What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
February 2023
Thinking About How AI Will Impact Business Aviation Marketing
Paula Williams2023-02-12T12:01:22+00:00How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
Paula Williams2023-02-05T01:21:44+00:00This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
Paula Williams2023-02-27T07:43:33+00:00We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
Prospecting Workshop – Live Preview February 15, 2024
Paula Williams2024-03-25T20:00:37+00:00How do you sell to people who are busy, hard-to-reach, and don’t want to talk with salespeople? What’s the [...]
January 2023
Client Testimonial – ABCI Dramatically Improved My Marketing Success
Paula Williams2023-01-30T23:12:47+00:00Mark Parry, President and Founder of Global Aircraft Group, credits Aviation Business Consultants International with the significant improvement in [...]
Book Club Discussion – LIFT with authors John & Martha King
Paula Williams2023-03-06T21:36:27+00:00We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
Live Aviation Social Media Workshop
Paula Williams2023-03-06T16:32:10+00:00We feature one of our on-demand workshops each month. For January, we're featuring our Focused Social Media workshop. To [...]
Your Aviation Marketing Team at ABCI
Paula Williams2023-01-15T01:27:14+00:00Good people are hard to find. And don't we know it! It's taken MANY YEARS and a lot of [...]
Headshots – How to Get the Perfect Social Media Profile Photo
Paula Williams2023-01-11T01:59:16+00:00“Oh. I’ve been dreading this part!” People in our Personal Branding Workshop often groan when we start talking about [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
Paula Williams2023-01-07T05:18:48+00:00"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
“Air Force Men Make Great Housewives”
Paula Williams2023-01-04T00:51:23+00:00When we got married, one of my husband’s friends told me - “Air Force men make great housewives.” He [...]
Our Most Popular Episode of 2022 – Startups and Side Hustles!
Paula Williams2023-01-02T00:40:38+00:00What was our most popular episode of 2022? Aviation Startups and Side-Hustles! Everyone's got a side-hustle these days - [...]
December 2022
Three Things to do Differently in 2023
Paula Williams2023-01-02T00:44:58+00:00Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
John and Martha King Will Join Us For Our Book Club Discussion
Paula Williams2023-01-25T20:01:41+00:00John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk [...]
Avionics Marketing! How to Sell More Systems
Paula Williams2022-12-21T20:46:33+00:00A word on marketing for avionics companies. I had someone write me a DM own LinkedIn, saying they had [...]