Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser’s book Renegade Marketing.

A few highlights-

  • Renegade Marketing is to strategy what Jay Conrad Levinson’s Guerilla Marketing is to tactics – a very complete overview with some very actionable exercises to be sure you’re “doing it right.”
  • We discussed key strategies and trends from Coca Cola, Apple, and the finance industry, and how they relate (or don’t) to aviation.
  • Simplicity is incredibly powerful but not easy to accomplish – we discussed some of the processes to “get simpler” in your marketing.

0:00 – Introductions & Overview Meet the team and dive into *Renegade Marketing*, a strategic complement to Jay Conrad Levinson’s *Guerrilla Marketing*.

2:00 – Guerrilla Marketing vs. Renegade Marketing Exploring the difference between strategy and tactics in marketing.

6:00 – Big Brands & Simplicity Insights into Coca-Cola, Apple, and aviation strategies, focusing on simplicity.

10:30 – Art vs. Science in Marketing Balancing creativity and data-driven decisions in marketing.

15:45 – Building Communities and Trust Discussing the power of community and trust-building in modern marketing.

19:20 – The Challenge of Simplicity How simplicity in messaging can be harder than it looks but more effective.

25:00 – Authority in Branding How projecting authority can boost credibility, with examples from different industries.

30:10 – Effective Partnerships in Marketing How partnerships, when well-aligned, can elevate brands without diluting focus.

35:00 – Renegade Strategies in Action How aviation companies can adopt renegade strategies to break from the competition.

40:00 – Final Thoughts & Key Takeaways Summarizing the biggest lessons from the book and how to apply them to aviation marketing.

Categories
About ABCI - Aviation Marketing Aviation Advertising Aviation Content Marketing Aviation Digital Marketing Aviation Marketing aviation marketing strategy Aviation Sales & Marketing Book Club Aviation Software Marketing MRO Marketing Podcasters & Influencers

Related Articles

Aviation Marketing Workshop Replay – Social Media that Moves the Sale
May 2026

Aviation Marketing Workshop Replay – Social Media that Moves the Sale

Read Article →
Is It Time to Panic? A Brief History of Aviation Marketing Trends
May 2026

Is It Time to Panic? A Brief History of Aviation Marketing Trends

Read Article →
Book Club Discussion – Endless Customers by Marcus Sheridan
May 2026

Book Club Discussion – Endless Customers by Marcus Sheridan

Read Article →
Resales, Recaptures & Referrals
Apr 2026

Resales, Recaptures & Referrals

Read Article →
Book Club Discussion – StoryBrand 2.0 by Dennis Miller
Apr 2026

Book Club Discussion – StoryBrand 2.0 by Dennis Miller

Read Article →
Fix Your Funnel Workshop
Mar 2026

Fix Your Funnel Workshop

Read Article →
Why Sales Feels Hard in Aviation — and Why It Shouldn’t
Feb 2026

Why Sales Feels Hard in Aviation — and Why It Shouldn’t

Read Article →
Book Club Discussion – Essentialism by Greg McKeown
Feb 2026

Book Club Discussion – Essentialism by Greg McKeown

Read Article →