Referral Marketing Example – Helivalue$ – Carol Busch
HeliValue$ – Carol Busch How would I spot an ideal customer for HeliValue$? Anyone who buys or sells, owns or operates, lends or leases helicopters should use HeliValue$ to […]
Referral Marketing Example – Randy Schophroester, Air Trek North
How would I spot your ideal customer for Air Trek North? Our ideal customer lives or works near Lakeville, MN (KLVN) and would love to fly for business or recreation. […]
Referral Marketing Example – AeroStar Training Services LLC – David Santo
How would I spot your ideal customer for AeroStar? Our ideal customer is an aspiring flight attendant, first officer, or captain working for an airline anywhere in the world he […]
Referral Marketing in the Aviation Industry
In advance (and probably after) our Master Class Webinar on Referrals on November 14, we’ll be publishing some examples on our blog and social media. We ask our Master Class […]
Aviation Marketing TV – How to Get More Referrals
Many aviation-related companies get more than 50% of their new business from referrals. If you have a fantastic product or service, you’ll get some referrals without even trying. But just […]
Aviation Marketing TV – What’s Wrong with “Random Acts of Marketing?”
So, what’s wrong with “Random Acts of Marketing?” Fifteen years ago, (or maybe even ten) you could simply buy an advertisement in one of five aviation magazines and/or show up […]
Preparing for #NBAA? Check your marketing task list . . .
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Going to NBAA? Since this is […]
Do Facebook Ads Work For the Aviation Market?
As an aviation company, should I advertise on Facebook? As part of a result-oriented, measurable marketing system, Facebook ads can work. Without a system, (as a Random Act of Marketing) […]
The Most Common Reason Marketing Campaigns Fail
Many of the people who come to us for marketing advice do so only after having tried many campaigns that fail to meet their expectations. Marketing seems so simple – […]
Exhibiting at NBAA? Make it worth the investment!
Many aviation companies spend good portion of their marketing budgets for the year on trade shows. In fact, some build their entire year around the NBAA convention. It’s the beginning […]
Is Your Social Media Earning its Keep or Just Taking Up Time?
“Yes, we have a Facebook account—doesn’t everybody? But we’re just not sure what we should be doing with it. We’re just not sure it’s worth the time and energy to […]
The Price of Doing Nothing . . .
Thought of the day . . . There are many options with your marketing efforts- we have service levels from Light Aircraft (mostly self-service) to Business Jet (white-glove full-service) and […]
Random Act of Marketing #67 – Confusing the Customer
“That one little thing made such a huge difference. There was nothing wrong with the product, the problem was we were trying to accomplish too much at a time with […]
Let’s Get Real or Let’s Not Play
I don’t know about you, but I’ve just about had it with politics. Which is not good, because it’s only September. We have another two months before the Presidential elections […]
I’m not Boeing, Coca-Cola or NetJets. Can I Afford a “Brand?”
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] In spite of what you see […]
NBAA Schedulers & Dispatchers Conference,
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Going to the NBAA Schedulers & […]
Random Act of Marketing #34 – Using Homemade Marketing Solutions When You Need Professional-Grade Results
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] We have a client who has […]
Random Act of Marketing #91 – Failing to Ask This Question
The answer to a single question tells you two things that are very important to your bottom line: It tells you something about your prospect. If they were actively searching […]
Google Adwords for Aviation Marketing – Should I Pay for Search Engine Position?
“Is it better to use paid ads, like Google Adwords for aviation, or to try to get a better rank using some other method, like SEO software or writing content?” […]
Case Study – Philanthropy and advocacy in aviation – Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Excerpt from our Coaching Program – […]