Referral Marketing – Cristobal Aircraft Brokerage – Chris Gamble
How would I spot your ideal customer for Cristobal Aircraft Brokerage? Someone that is frustrated with commercial aviation or is paying too much for their current transportation needs is an ideal client for us. How would I best describe Cristobal Aircraft Brokerage’s unique benefits, approach, products services, and value proposition? Since we don’t own or […]
How aviation companies fail at referral marketing
On our recent California trip, we struck up a conversation in a hotel lobby with a charter pilot. We talked a little about what he did and told him about what we were doing. Naturally, the topic of referral marketing came up. When we explained the idea, he started to laugh. “You guys should be […]
Aviation Marketing TV – Using Customer Satisfaction Surveys to Get Referrals
Here are two questions you should add to your Customer Satisfaction Survey, and a great way to get referrals! For some great examples, see the referral sheets for a few of our clients and class members here: Referral Marketing This month we’re shining the spotlight on ABCI’s clients and MasterClass members as we talk about […]
Referral Marketing – Dallas Jet International – Brad Harris
How would I spot an ideal customer for Dallas Jet International? Anyone buying or selling a business aircraft would benefit from talking with us. How would I best describe Dallas Jet International’s unique benefits, approach, products services, and value proposition? Our unrelenting focus is on the buying and selling of business aircraft in an international […]
Referral Marketing Example – Hernando County Airport – Kimberly Poppke
How would I spot your ideal customer for Hernando County Airport? Exiles from colder regions do enjoy saying goodbye to the cost and hassle of de-icing…! Strategically located in North Tampa Bay, Hernando County Airport is a sound choice for aviation business people seeking to economically expand and/or establish a presence in the aviation-strong state […]
Referral Marketing – Taylor Greenwood Photography
How would I spot an ideal customer for Taylor Greenwood Jet Photography? An aircraft broker, dealer, or individual owner who wants to sell an aircraft in this crowded “buyer’s market” needs to make a prospective buyer fall in love with the airplane. The fastest and surest way to do that is with excellent professional photography […]
Referral Marketing – Summit Aviation and the Digital Reference Library – Paula Woellhaf
How would I spot the ideal customer for Summit Aviation? Our ideal customer is an individual or organization who is required by law to use not only the regulations, but the myriad of other FAA, EPA, NTSB and other publications that affect them directly – often daily- in their work. They often have multiple users […]
Referral Marketing – Simple Supply Chain Management – Muhammad Farooq
How would I the your ideal customer for Simple Supply Chain Management? We create ecommerce solutions that make it easy for companies to display and sell their products online. Spotting a Simple Supply Chain Management customer. Companies (of all sizes) in the business of acquiring, shipping, warehousing, retailing, distributing products or related service worldwide would be a potential […]
Aviation Marketing TV – How to Create a Great Referral Offer
How to Create a Great Referral Offer 1) Become known for giving and getting referrals! 2) Be specific about what you’re looking for! If you’re not specific, you’re likely to get lots of requests for things that are, shall we say, not your specialty. Think through, (and clearly communicate) exactly what you’re good at and […]
Referral Marketing Example – Helivalue$ – Carol Busch
HeliValue$ – Carol Busch How would I spot an ideal customer for HeliValue$? Anyone who buys or sells, owns or operates, lends or leases helicopters should use HeliValue$ to make smart decisions about the value of their helicopter. How would I best describe HeliValue$’s unique benefits, approach, products services, and value proposition? We’re The […]
Referral Marketing Example – Randy Schophroester, Air Trek North
How would I spot your ideal customer for Air Trek North? Our ideal customer lives or works near Lakeville, MN (KLVN) and would love to fly for business or recreation. How would I best describe Air Trek North and Randy Schoephroester’s unique benefits, approach, products services, and value proposition? Our instructors have been rated GOLD […]
Referral Marketing Example – AeroStar Training Services LLC – David Santo
How would I spot your ideal customer for AeroStar? Our ideal customer is an aspiring flight attendant, first officer, or captain working for an airline anywhere in the world he or she chooses. How would I best describe AeroStar’s unique benefits, approach, products services, and value proposition? AeroStar is an FAA Certified 142 Training Center […]
Referral Marketing in the Aviation Industry
In advance (and probably after) our Master Class Webinar on Referrals on November 14, we’ll be publishing some examples on our blog and social media. We ask our Master Class Members to complete a referral sheet, which includes the following questions: How would I describe your unique benefits, approach, products, services, and value proposition? What […]
Aviation Marketing TV – How to Get More Referrals
Many aviation-related companies get more than 50% of their new business from referrals. If you have a fantastic product or service, you’ll get some referrals without even trying. But just like any other part of your business, what looks like “it happens all by itself” is actually very well-thought-out and orchestrated. We talk about building […]
Aviation Marketing TV – What’s Wrong with “Random Acts of Marketing?”
So, what’s wrong with “Random Acts of Marketing?” Fifteen years ago, (or maybe even ten) you could simply buy an advertisement in one of five aviation magazines and/or show up at a trade show and that was all you needed to do to sell any aviation-related product or service. So, what changed? Why has aviation […]
Preparing for #NBAA? Check your marketing task list . . .
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Going to NBAA? Since this is the largest business aviation convention of the year, you probably began your preparations months ago. But it’s always good to “make a list and check […]
Do Facebook Ads Work For the Aviation Market?
As an aviation company, should I advertise on Facebook? As part of a result-oriented, measurable marketing system, Facebook ads can work. Without a system, (as a Random Act of Marketing) Facebook ads are simply a waste of money. There’s no lasting benefit to getting more traffic to your company Facebook page unless you are prepared […]
The Most Common Reason Marketing Campaigns Fail
Many of the people who come to us for marketing advice do so only after having tried many campaigns that fail to meet their expectations. Marketing seems so simple – all you have to do is reach the right people and let them know that your product is the best available solution to their problem, […]
Exhibiting at NBAA? Make it worth the investment!
Many aviation companies spend good portion of their marketing budgets for the year on trade shows. In fact, some build their entire year around the NBAA convention. It’s the beginning and end of their marketing cycle. Which is not a bad strategy if your product or service is a good fit for trade show marketing. […]
Is Your Social Media Earning its Keep or Just Taking Up Time?
“Yes, we have a Facebook account—doesn’t everybody? But we’re just not sure what we should be doing with it. We’re just not sure it’s worth the time and energy to keep it up.” “Everybody says I should be on LinkedIn, but isn’t it just a resume service? I’m not looking for a job!” “What the […]