What’s The Rotation Speed of a Successful Sales and Marketing Program?
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] “Lift” is an important concept in aviation. It’s also an important concept in sales and marketing. To take off, we have to accelerate to a speed that generates enough lift from […]
Video – One of the most effective elements in the aviation marketing toolbox
Widespread use of broadband internet connections, inexpensive cameras, and better software developed over the last couple of years have made it possible (and advisable) to use some form of video at almost any stage of marketing.
Random Act of Marketing #12 – Trying to Trick Google
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] We all want more prospective customers to see our website, and we all want to rank better on Google and the other search engines. People tend to forget that search engines […]
Random Act of Marketing #65 – Randomly Getting (and Using) Testimonials
We all get nice letters and comments from time to time, but we often don’t really understand how to get permission to use these testimonials, what to do with them, or how to get more of them. Sometimes we even feel embarrassed or that it would be in poor taste to use them in marketing. […]
PR, Publicity, Marketing and Sales for Flight Schools
Discussion at the Flight School Association of North America (FSANA) Confrerence in Las Vegas, with Dan McElhattan III of Brand and Paula Williams of ABCI, moderated by Katie Pribyl of GAMA }.
Who is your competition, really?
Many business owners think they are in competition only with the owners of similar businesses. Component manufacturers are in competition with other component manufacturers. Flight schools are in competition with other flight schools. Charter companies are in competition with other charter companies that serve the same area. That may be true as far as it […]
Darwinism Among Sales & Marketing Professionals – “Survival of the Honest”
I was talking with Southwest’s Jonathan Nield the other day, and found out that he is getting back into the marketing end of business. The usual expression among sales and marketing professionals is “Welcome to the ‘Dark Side!’” Mostly because of the “dark” reputation of sales and marketing as professions. This got me thinking about […]
Random Act of Marketing #39 – Sending Prospects to Your Competitors
There are some very specific circumstances in which you actually WANT to recommend your competitor’s product. There are always differences between two similar products and services and there will occasionally be a case where a prospective customer has a specific set of needs that happens to be better met by your competitor’s product. But those […]
Random Act of Marketing #56 – Having the IT Staff Write your Web Content
There is probably no better Information Technology (IT) folks around than those on our staff! They are absolute wizards and we don’t know what we would do without them. But we don’t let them write web content! Some busy managers and business owners assume that people who work on websites are perfectly capable of writing […]
ABCI – Improving the Profitability of the Aviation Industry One Company at a Time
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] ABCI improves the profitability of aviation industry by providing full-service, results oriented sales and marketing solutions for aviation products and services. We are very particular about the companies we partner with, […]
It Just Works! (Simplicity Isn’t Easy.)
You’ve heard the metaphor about the duck, haven’t you? The duck looks pretty serene when you watch them glide across a lake. But what you can’t see is that underwater his little yellow, webbed feet are paddling like mad. The same thing happens in great restaurants. Out in the dining room, everything is quiet and […]
Promoting An Aviation Business? Write a Book! Seriously!
Many of us dream of writing the Great American Novel someday. When we have time. Yeah, right! But seriously, writing a book is an excellent way to promote your business and get new clients, and it’s actually easier than you think. Being the “person who wrote the book” on a particular topic can be an […]
Choosing the Right Partners for Joint Ventures
This is an excerpt from the workbook for Marketing Joint Ventures, our topic for April. If you’re in the coaching program, you’re getting your workbook this week. If you’re not, why not sign up now and enjoy the benefits of associating with some of the best minds in aviation marketing? __________________________ Of course, one of […]
Special Services Corporation (SSC) Offers Information and Assistance to Business Travelers, Flight Departments.
Greenville, SC SSC recognizes that many businesspeople, especially in the Southeastern United States, have been working a lot more hours and harder than they need to. SSC has launched a campaign to make their jobs easier and their work more effective. Business executives, sales representatives, and service personnel have been spending hours (or days, or […]
Size Matters – Campaigns for Small and Large Aviation Transactions
We sometimes find that companies are working against themselves. When a client says both of these things in our first conversation: “We want to raise cash quickly.” We need to court larger prospective clients for larger transactions. Then we know some prioritizing needs to happen, or that we have two projects to accomplish at the […]
How To Buy Aviation Advertising for B2B Products & Services
How to Buy Aviation Advertising for B2B Products & Services. Buying aviation advertising used to be pretty simple. The choices were fairly limited and the audience was pretty well-defined. Selling a plane? The obvious choice was to list it in the big yellow Trade A Plane magazine (we’re still subscribers and fans) using a cookie-cutter […]
Aviation Marketing Coaching Session – Joint Ventures
Dear Coaching Program Members and Invited Guests: Our Guest Instructor this month is Captain David Santo of AeroStar Training Services, LLC Agenda: Examples of Joint Marketing Ventures in Aviation Types of Joint Ventures (i.e. cobranding, discount with purchase, referral programs) Benefits to Participants of Joint Ventures (visibility, credibility, shared expenses) Things to Watch Out For […]
What Should I Write About? Ten ways to solve writer’s block
When we advise clients to write a blog or newsletter, they usually have no problem understanding the reasons for this. They fully realize the benefits of communicating regularly. A steady supply of blog posts, press releases, newsletters and social media updates makes your company look attentive to customers, detail-oriented, transparent and up-to-date on current […]
Lessons Learned from Patty Wagstaff – When Procedures Fail
Every time we do that, we end up regretting it, going back for a landing, and starting again.
Good procedures are there for a reason – they’re developed over time by developing a set of best practices. They’re a kind of shorthand that help us avoid mistakes and rework.
Three Steps to Trade Show Success
We took a few minutes at the Cygnus Aviation Expo to create a quick four and a half minute video with pointers on how to make your next trade show successful.