It Just Works! (Simplicity Isn’t Easy.)
You’ve heard the metaphor about the duck, haven’t you? The duck looks pretty serene when you watch them glide across a lake. But what you can’t see is that underwater […]
Promoting An Aviation Business? Write a Book! Seriously!
Many of us dream of writing the Great American Novel someday. When we have time. Yeah, right! But seriously, writing a book is an excellent way to promote your business […]
Choosing the Right Partners for Joint Ventures
This is an excerpt from the workbook for Marketing Joint Ventures, our topic for April. If you’re in the coaching program, you’re getting your workbook this week. If you’re not, […]
Special Services Corporation (SSC) Offers Information and Assistance to Business Travelers, Flight Departments.
Greenville, SC SSC recognizes that many businesspeople, especially in the Southeastern United States, have been working a lot more hours and harder than they need to. SSC has launched a […]
Size Matters – Campaigns for Small and Large Aviation Transactions
We sometimes find that companies are working against themselves. When a client says both of these things in our first conversation: “We want to raise cash quickly.” We need to […]
How To Buy Aviation Advertising for B2B Products & Services
How to Buy Aviation Advertising for B2B Products & Services. Buying aviation advertising used to be pretty simple. The choices were fairly limited and the audience was pretty well-defined. Selling […]
Aviation Marketing Coaching Session – Joint Ventures
Dear Coaching Program Members and Invited Guests: Our Guest Instructor this month is Captain David Santo of AeroStar Training Services, LLC Agenda: Examples of Joint Marketing Ventures in Aviation Types […]
What Should I Write About? Ten ways to solve writer’s block
When we advise clients to write a blog or newsletter, they usually have no problem understanding the reasons for this. They fully realize the benefits of communicating regularly. A […]
Lessons Learned from Patty Wagstaff – When Procedures Fail
Every time we do that, we end up regretting it, going back for a landing, and starting again.
Good procedures are there for a reason – they’re developed over time by developing a set of best practices. They’re a kind of shorthand that help us avoid mistakes and rework.
Three Steps to Trade Show Success
We took a few minutes at the Cygnus Aviation Expo to create a quick four and a half minute video with pointers on how to make your next trade show successful.
“Not My Job” – The Natural Antagonism between Marketing and Technology
Good design is more than just visuals. Design includes information design – putting some thought into how a customer first encounters your company and what information is delivered in what order and what format. It also includes sales choreography – the steps you take to move a client from first contact to transaction. And of course it includes the technology design of your website.
The Almost Creepy Power of Data Analysis
In Forbes magazine on February 17, you may have read about how Target determined that a girl was pregnant and sent coupons to her home, surprising her family.
While some find the story creepy, and others alarming, the larger question for people involved in sales and marketing is this:
What are you going to do about it?
Episode 7 – Showing Some Personality and Treating Customers Like Insiders – Interview with Bob Jones of ATP
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Everyone enjoys working with people […]
Packaging Basics for the Aviation Industry
Perhaps these are the reasons that people marketing and selling aviation products and services tend to overlook the basic marketing principles of merchandising and packaging products and services.
In this case, what happens in Vegas won’t stay in Vegas.
The Aviation Sales and Marketing Coaching Program goes mobile.
Take yours home with you!
Coming March 7-9 at the Cygnus Aviation Expo, Booth 1436!
We’ll be showcasing the mobile nature of our coaching program and
Do-It-Yourself Marketing Tool Kits in booth #1436.
In-House, Outsource or Both?
Starting a business from scratch involves doing a lot of work yourself. Some of our clients are in start up/shoestring mode, which we understand very well since we’ve been involved […]
Sales and Customer Service – Style, Substance, or Both?
Sales, marketing and customer service people are trained to respond with a smile and to be pleasant, but not many are comfortable explaining to a customer what’s NOT possible, or why what they’re asking for may not be the best option for their needs.
Setting Realistic Expectations with Customers
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] In yesterdays Coaching Program Webinar, Ryan […]
Customer service begins with sales integrity
In last month’s coaching session on sales, Mark Leeper spoke about integrity as a key component of sales. Having credibility with a client or potential client is absolutely key. Discounting […]
If the competition is killing you, don’t reduce price, add value.
I often advise clients not to reduce their prices. That usually gets a response like this one. “But you don’t understand. There’s no WAY I can keep my prices the […]