AMHF 0106 – Compelling In-Person Sales Presentations
Paula Williams2020-05-12T05:53:41+00:00If your product or service requires an investment of $10,000 or more, it's usually worth it to sit down with [...]
November 2017
Three “Outdated” Aviation Marketing Tools You Should Consider Using
Paula Williams2020-11-03T21:06:21+00:00Three "Outdated" Aviation Marketing Tools You Should Consider Using? We got a lot of attention on our last Marketing Monday, [...]
Aviation Marketing Technology and Techniques – Why Are We Behind the Times?
Paula Williams2020-05-12T05:53:46+00:00Aviation Marketing Technology and Techniques - Are We Behind the Times? Are we behind the times with marketing technology and [...]
AMHF 0104 – Book Club Discussion – Brainsurfing Marketing Strategy
Paula Williams2020-05-12T05:53:31+00:00John and I discuss Brain Surfing the Greatest Marketing Strategy Professionals in the World by Heather LeFevre - I think [...]
October 2017
AMHF 0103 – Outbound Sales Calls in the Aviation Industry
Paula Williams2020-05-12T05:53:25+00:00In the aviation industry, sales are based on trust, and since we're not all local to each other, relationships are [...]
AMHF 0102 – Sales Disasters- Fumbling Inbound Sales Calls
Paula Williams2021-05-30T07:16:28+00:00John and I discuss a common sales disaster - you've spent a ton of time and money constructing a successful [...]
AMHF 0101- How to Use Storyboarding to Solve Aviation Marketing & Sales Problems
Paula Williams2021-04-08T06:02:33+00:00John and I discuss how storyboarding isn't just for the entertainment industry - you can use them to solve just [...]
AMHF 0100 – Aviation Marketing & Sales Book Club Discussion – UnMarketing
Paula Williams2021-03-28T01:21:00+00:00John and I review UnMarketing by Scott Stratton and Alison Kramer. We found great ideas that are easily applicable to [...]
September 2017
AMHF 0099 – How to 10x Your Aviation Trade Show Results – an Interview with Pat Lemiuex
Paula Williams2021-05-30T06:22:31+00:00[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0099_-_Interview_with_Pat_Lemieux.mp3" background="default" ][MUSIC] Announcer: You're listening to Aviation Marketing Hangar Flying, the community for the best sales and marketing [...]
AMHF 0098- How to Make a Great First Impression
Paula Williams2021-05-30T07:17:00+00:00In this episode, I exploit John's pain and suffering with a dental incident to make a point about how important [...]
AMHF 0097 – Book Club Discussion – No BS Sales Success by Dan S. Kennedy
Paula Williams2022-10-17T15:39:56+00:00John and I discuss Dan S. Kennedy's No BS Sales Success from the point of view of what we've learned [...]
AMHF 0096 – Aviation Sales Accountability – Managing the Pipeline
Paula Williams2021-01-03T22:43:56+00:00Aviation sales accountability is particularly hard because we have smaller pools of qualified prospects and longer sales cycles. This can [...]
August 2017
AMHF 0095 – Does Sex Still Sell? Tradition in Aviation Advertising
Paula Williams2021-04-30T23:00:55+00:00If you go to a museum and look at advertising for aviation, the vintage prints often feature women in outfits [...]
AMHF 0094 – International Aviation Marketing – Why, Where and How to Market Products & Services Abroad
Paula Williams2021-05-30T06:30:17+00:00In this episode, John and I discuss international aviation marketing - specifically, some of the major factors that might make [...]
July 2017
AMHF 0091- Why is Aviation Sales and Marketing SO HARD?
Paula Williams2021-04-02T18:20:07+00:00Why is aviation sales and marketing so hard? What am I doing wrong? So why does it take dozens of [...]
AMHF 0090 – Aviation B2B Marketing Strategies
Paula Williams2021-01-12T22:55:54+00:00Aviation B2B marketing strategies are different from the retail marketing most people learn in business school. This is true for [...]
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth
Paula Williams2018-09-05T07:44:54+00:00Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John [...]
June 2017
AMHF 0088 – How to Market Like Tesla
Paula Williams2021-01-12T22:52:21+00:00How to market like Tesla - and why you want to! You sell an aviation product or service. So why [...]
AMHF 0087 – Aviation Consulting Sales with Hal Stephens of Sapphire Aviation Solutions
Paula Williams2018-09-05T07:45:32+00:00Today we have a special guest, Hal Stephens. Now, there are a lot of aviation consultants out there that provide [...]
AMHF 0086 – Aviation Content Marketing – Book Club Discussion – The Content Code by Mark W. Schaefer
Paula Williams2018-09-05T07:45:33+00:00John and I discuss Aviation Content Marketing while analyzing this month's book, the Content Code by Mark W. Schaeffer. The [...]