Book Club Discussion – Blue Ocean Shift

In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim and Renée Morbougne and going through the worksheets for our own company and going through the process with some of our clients.

This is particularly relevant for our clients because many of them are VERY innovative in the ways they solve problems in the rapidly-changing, but also change-resistant, aviation industry!

Featuring a clip from Jasen Barnes, founder of Flight Schedule Pro, starting at about 22:30.

Listen here:
Here’s what Amazon has to say:

BLUE OCEAN SHIFT
is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
Like our Book Club?  You’ll LOVE our Insider Circle.
Aviation Sales and Marketing Insider Circle - Join Us!
It’s the best networking and professional development group for aviation sales and marketing professionals!
2018-09-05T07:44:36+00:00

Leave A Comment

CommentLuv badge

Aviation Marketing Tips!

Get Marketing Mondays with great info about marketing and selling in the aviation industry.

We Look Forward to Helping You!