Top 10 Tips from Best Company Pages on LinkedIn
Paula Williams2018-09-05T07:41:28+00:00Here's some great advice about extending the reach of your company pages on LinkedIn. LinkedIn is one of the most [...]
April 2013
December 2012
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
Paula Williams2018-09-05T07:41:34+00:00This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
September 2012
I’m not Boeing, Coca-Cola or NetJets. Can I Afford a “Brand?”
Paula Williams2025-01-31T04:42:25+00:00You have to be a huge company to have powerful brand recognition. Or do you? In spite of [...]
August 2012
Random Act of Marketing #34 – Using Homemade Marketing Solutions When You Need Professional-Grade Results
Paula Williams2025-01-31T04:42:18+00:00This may look simple, but to get professional-grade results, don't cobble it together with parts built in your spare [...]
March 2012
How To Buy Aviation Advertising for B2B Products & Services
Paula Williams2021-05-30T07:28:30+00:00How to Buy Aviation Advertising for B2B Products & Services. Buying aviation advertising used to be pretty simple. The choices [...]
February 2012
Packaging Basics for the Aviation Industry
Paula Williams2020-05-12T05:45:20+00:00Perhaps these are the reasons that people marketing and selling aviation products and services tend to overlook the basic marketing principles of merchandising and packaging products and services.
If the competition is killing you, don’t reduce price, add value.
Paula Williams2025-01-31T04:40:21+00:00I often advise clients not to reduce their prices. That usually gets a response like this one. "But you don't [...]
April 2011
Building Reputation and Credibility with Aviation Branding
Paula Williams2019-01-14T04:55:44+00:00Aviation branding is often misunderstood - and therefore a lot more expensive (and less effective) than it could be. [...]