Is Your Social Media Earning its Keep or Just Taking Up Time?
Paula Williams2025-01-31T04:42:11+00:00“Yes, we have a Facebook account—doesn’t everybody? But we’re just not sure what we should be doing with it. We’re [...]
September 2012
The Price of Doing Nothing . . .
Paula Williams2025-01-31T04:42:29+00:00Thought of the day . . . There are many options with your marketing efforts- we have service levels from [...]
Random Act of Marketing #67 – Confusing the Customer
Paula Williams2018-09-05T07:41:51+00:00"That one little thing made such a huge difference. There was nothing wrong with the product, the problem was we [...]
Let’s Get Real or Let’s Not Play
Paula Williams2018-09-05T07:41:52+00:00I don't know about you, but I've just about had it with politics. Which is not good, because it's only [...]
NBAA Schedulers & Dispatchers Conference,
Paula Williams2018-09-05T07:41:52+00:00Beautiful San Antonio Texas in January! Going to the NBAA Schedulers & Dispatchers Conference, January 22-25 in San [...]
I’m not Boeing, Coca-Cola or NetJets. Can I Afford a “Brand?”
Paula Williams2025-01-31T04:42:25+00:00You have to be a huge company to have powerful brand recognition. Or do you? In spite of [...]
August 2012
Random Act of Marketing #34 – Using Homemade Marketing Solutions When You Need Professional-Grade Results
Paula Williams2025-01-31T04:42:18+00:00This may look simple, but to get professional-grade results, don't cobble it together with parts built in your spare [...]
Random Act of Marketing #91 – Failing to Ask This Question
Paula Williams2024-09-06T04:23:46+00:00The answer to a single question tells you two things that are very important to your bottom line: It tells [...]
Google Adwords for Aviation Marketing – Should I Pay for Search Engine Position?
Paula Williams2020-05-12T05:45:33+00:00“Is it better to use paid ads, like Google Adwords for aviation, or to try to get a better rank [...]
Case Study – Brad Searls and Special Services Corporation and the MDA Lockup
Paula Williams2018-09-05T07:41:54+00:00Excerpt from our Coaching Program - Philanthropy and Advocacy in Aviation - We cover one topic impacting marketing in the [...]
Case Study – Philanthropy and Advocacy in Aviation – Steven Clark, Immaculate Flight and Angel Flight
Paula Williams2023-01-16T01:29:47+00:00Excerpt from our Coaching Program - Philanthropy and Advocacy in Aviation - We cover one topic impacting marketing in the [...]
Case Study – Philanthropy and advocacy in aviation – Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants
Paula Williams2018-09-05T07:41:54+00:00Philanthropy and advocacy in aviation - Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants Excerpt from [...]
Giving Intelligently – What Inspires You?
Paula Williams2018-09-05T07:41:55+00:00This is an excerpt from our Aviation Sales & Marketing Coaching Program for August. If you're a class member, you [...]
July 2012
Do you Trust Your Marketing Consultant?
Paula Williams2018-09-05T07:41:55+00:00Hiring someone is always a leap of faith. Whether it's an assistant to take your calls or a specialized consultant [...]
Amazon As a Marketing Opportunity – The Place People Look for Information
Paula Williams2025-01-31T04:42:18+00:00If there was a store a huge number people in your primary target demographics shopped every day, and if it [...]
What I Didn’t Learn in Business School
Paula Williams2025-01-31T04:42:18+00:00I attended one of the best MBA programs in the world (the Executive MBA program in the David Eccles School [...]
Random Act of Marketing #15 – Being “Professional” (aka Boring!)
Paula Williams2018-09-05T07:41:56+00:00You don't have to dress up as Elvis (as Southwest Airlines' Herb Kelleher did here) for great marketing, but [...]
June 2012
Random Act of Marketing #43 – Throwing Good Money At a Bad Concept
Paula Williams2025-01-31T04:41:29+00:00The movie was a gorgeous, expensive, poorly executed nightmare. Make sure your marketing isn't like this! John and [...]
Serious Business vs. “The 30 Day Gratitude Challenge.”
Paula Williams2018-09-05T07:41:56+00:00There are marketing companies that emphasize hype and fluff. ABCI is not one of them. The "Law of Attraction" and [...]
Webinar – Positioning Your Product and Countering Competition
Paula Williams2018-09-05T07:41:57+00:00"My competitors are killing me!" We’ve heard you! The world seems to have been overtaken by bargain hunters. [...]