Aviation Marketing Costs: What Should You Pay For Sales & Marketing Services?
Paula Williams2019-11-14T00:13:06+00:00Aviation Marketing Costs: What Should You Pay For Sales & Marketing Service It makes good business sense to keep marketing [...]
April 2017
October 2016
AMHF 0053 – How to Respond to a Low-Priced Competitor
Paula Williams2020-05-12T05:50:25+00:00Have a competitor that offers the same thing at a lower price? Is it "game over" or are [...]
August 2016
AMHF 0045 – How to Justify a Higher Price for Aviation Products & Services
Paula Williams2020-05-12T05:49:59+00:00How to Justify a Higher Price - You don't have to have a lower-cost product than your competitors [...]
AMHF 0043 – Premium Pricing to Qualify Prospects
Paula Williams2020-05-12T05:49:56+00:00Marketing and sales pros often fear that premium pricing - or charging more for your product than your [...]
February 2016
AMHF 0019 – Premium Pricing Strategy for Aviation Products & Services
Paula Williams2020-05-12T05:47:31+00:00One of the questions people ask us most is: "Is my product priced too high? Is that why [...]
July 2013
Pricing Strategy – Is Your Price Right?
Paula Williams2018-09-05T07:41:25+00:00Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
April 2011
What Questions Do You Have About Pricing Strategy?
Paula Williams2018-09-05T07:42:38+00:00Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs Scheduled to air on BlogTalkRadio and iTunes on April [...]
February 2010
A Word About Marketing Pricing Strategy for Aviation Products
Paula Williams2020-05-12T05:44:41+00:00It's great when a marketing person actually has the opportunity to be involved in pricing strategy.