If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
You probably also know that you have two main segments of students - one segment includes career-oriented students looking for jobs in the aviation industry, the other is recreational flyers. Your marketing strategy should be different, depending on which group you're intending to attract. If you want to attract both, you'll need two separate marketing campaigns.
Forbes agrees with me! Social Media is credible, inexpensive marketing!
You also know that a you have to update a corporate blog regularly. Ideally, you’ll post something new at least once a week. So, what do you write about?
Blogs are often more credible than static websites because they are current. If you visit a company's website that has obviously not been updated in years, you may wonder if they're still in business, if they're keeping up with the times, or if they have run into financial difficulties.
