Audio Post Format
Paula Williams2017-11-01T10:10:48+00:00Easily post your audio files of any format.
March 2013
Quote Post Format
Paula Williams2017-11-08T00:03:07+00:00Having extended original Wordpress functionality, we have created an all-in-one tool for website management.
February 2013
Goal Setting Workshop – Now Available Free!
Paula Williams2018-09-05T07:41:32+00:00You set your 2013 sales and marketing goals and resolutions, and now you're finding that life is getting in the [...]
January 2013
What would you do if you were fearless?
Paula Williams2021-02-05T19:57:55+00:00On my first instrument lesson in zero visibility, I asked my instructor how he remained completely unaffected by the patterns [...]
November 2012
Referral Marketing – Taylor Greenwood Photography
Paula Williams2021-05-30T07:28:07+00:00How would I spot an ideal customer for Taylor Greenwood Jet Photography? An aircraft broker, dealer, or individual owner who [...]
February 2012
Sales and Customer Service – Style, Substance, or Both?
Paula Williams2021-05-30T07:28:46+00:00Sales, marketing and customer service people are trained to respond with a smile and to be pleasant, but not many are comfortable explaining to a customer what's NOT possible, or why what they're asking for may not be the best option for their needs.
Setting Realistic Expectations with Customers
Paula Williams2018-09-05T07:42:04+00:00Cutter Aviation is well-known for outstanding customer service. Part of their strategy for making that happen is setting realistic [...]
Customer service begins with sales integrity
Paula Williams2021-02-05T19:57:13+00:00In last month’s coaching session on sales, Mark Leeper spoke about integrity as a key component of sales. Having credibility [...]
January 2012
Nothing Happens Till Somebody Sells Something!
Paula Williams2018-09-05T07:42:13+00:00We’ve seen the necessity of good marketing and good salesmanship first hand in the last couple of years. [...]
Sales Presentations – The Live Coaching Session
Paula Williams2021-02-05T19:56:55+00:00We had our first live coaching session today, and in spite of a thousand things that could have gone wrong, [...]
My New Year’s Resolution – To Avoid New Year’s Resolutions!
Paula Williams2020-05-12T05:45:16+00:00New Year's Resolutions are popular, but also popularly discarded before January is over. It's usually not for lack of willpower - it's because there are a number of problems with them -
December 2011
How were your sales numbers this year?
Paula Williams2021-02-05T19:56:47+00:00As you're closing out the books on 2011, here's a question: How were your sales numbers for this year? If [...]
“Marketing Done Right?” What’s Wrong with This Picture?
Paula Williams2018-09-05T07:42:14+00:00A broadcast email is advertising, NOT marketing. Advertising and marketing are NOT synonyms. Advertising is actually a single facet of a marketing program. The difference is not trivial. In fact, I suspect it leads many companies to misuse their budgets, fail to make sales, fail to bring in adequate income, fail to pay their bills, and have to downsize or even close their doors.
Sales Shortcuts that Aren’t Shortcuts
Paula Williams2018-09-05T07:42:15+00:00"I don't have time to complete your questionnaire. Can you just give me a ballpark price on the work I want done right now?" In the past, on occasion, I've been tempted to answer this question to the best of my ability, given the information I had on hand at the time. Each time I succumbed to that temptation, I regretted it.
November 2011
Image Post Format
Paula Williams2017-11-01T11:35:06+00:00Content management tools have never been more powerful and functional.
Should I be making sales calls?
Paula Williams2024-09-06T04:23:46+00:00When it's your own business, you don't have the luxury of dislike. ABCI has no sales staff, and any time we spend "selling" is time spent away from serving our current clients. We do make sales calls when necessary. We just keep them to a minimum. Here's how:
Happy Veterans Day – And Thank You For Your Service!
Paula Williams2018-09-05T07:42:16+00:00Many companies have a"cause" that they support - ours is the Special Operations Warrior Fund. Special Operations people have devoted [...]
Five Myths That Have Exploded in the Last Five Years
Paula Williams2018-09-05T07:42:17+00:00The world has changed in the last three years. Are you still marketing your products and services the same way? How’s that working for you? Whether we acknowledge it or not, the world has changed more in the last two or three years. Whether or not we like all the changes, the facts and numbers don’t lie.
October 2011
What Is It Like to Work With ABCI?
Paula Williams2018-09-05T07:42:17+00:00What are the costs and benefits of working with ABCI? How much work does it take, really? And what measurable results can real customers actually expect? Dave Santo of AeroStar Training Services LLC talks with us about his reservations prior to engaging with ABCI and his experience working with us.