I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick with the same old tactics –
- Magazine ads that generate no discernible new business.
- Email broadcasts that garner less than a 2% click through rate (and often zero in sales revenue.)
- Trade show appearances that generate an exhausting but short-term flurry of activity, only to find that few sales were made when the dust clears.
We learned marketing in the finance and high-tech industries, where every dollar is scrupulously accounted for. When we started applying these principles to aviation, we were amazed at how few aviation companies create a marketing system that generates a reliable pipeline of leads and new business.
We were also astonished by how much money is “left on the table” in an industry where more than 50% of the revenue comes from resells, recaptures, and referrals, yet many companies don’t have a formal system to keep in touch with their old customers – the source of all three of these types of sales.
It makes sense, because we’re all busy putting out fires and doing more with less staff. That’s why we created the aviation marketing Master Class – to help our clients learn from our consulting experience and “swipe and apply” many
of these methods quickly and cost-effectively.
You get the benefits of our consulting experience
at a much lower cost!
Are You Ready to Do Things Differently in 2014?
Enroll in the Marketing Master Class today!
Go to www.AviationBusinessConsultants.com/Class
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