Aviation Marketing Basics – Strategy and Planning!
Paula Williams2022-04-17T20:24:38+00:00“Hope is not a strategy.” Vince Lombardi Many companies jump straight into building a website, exhibiting at a trade [...]
March 2022
Book Club Discussion – Instagram Power by Jason Miles
Paula Williams2022-04-26T20:02:42+00:00How can you make Instagram work better for Aircraft brokers, appraisers and other professionals? 👩🏻💼 Repair stations and MROs? [...]
AeroStar Training Services Now Accepts International Students for Flight Training
Paula Williams2022-03-25T23:49:29+00:00Kissimmee flight school is approved to accept foreign flight training candidates from their first lesson through their ATP CTP credentials [...]
AeroStar Flight Training Courses Approved for GI Bill
Paula Williams2022-03-25T23:48:19+00:00Instrument, Commercial and CFI Courses Approved for GI Bill Aerostar just became VA (GI Bill) approved for our 141 [...]
Aviation Speakers, Podcasters, Influencers and Personal Branding
Paula Williams2022-03-20T23:46:20+00:00"My career should adapt to me. Fame is a VIP pass to wherever you want to go." -Leonardo DiCaprio [...]
Aviation Sales Training
Paula Williams2022-03-14T05:48:53+00:00“Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi [...]
Interview with Serial Aviation Entrepreneur Deidra Wilson
Paula Williams2022-03-14T06:08:14+00:00When we talk with entrepreneurs about starting a business in the aviation industry, we sometimes end up talking them [...]
Aviation Marketing Tools, Templates and Checklists
Paula Williams2025-01-31T04:51:57+00:00“We shape our tools, and thereafter our tools shape us.” ― Marshall McLuhan How do you succeed at anything? [...]
Book Club Discussion – “Same Game, New Rules – 23 Timeless Principles for Selling and Negotiating” with Author Bill Caskey
Paula Williams2025-01-31T04:52:09+00:00Bill Caskey joins us to discuss "Same Game, New Rules - 23 Timeless Principles for Selling and Negotiating" [...]
Aviation Broadcasting – Podcasting, YouTube Channels and Video Marketing
Paula Williams2022-03-14T22:28:31+00:00"Publicity can be terrible. But only if you don't have any." -Jane Russell If you could have your very [...]
February 2022
Aviation Marketing Back to Basics Shorts – What is Aviation Marketing, And Why Is It Important?
Paula Williams2022-04-23T05:48:35+00:00"Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals!" -Jim Rohn [...]
“Disney Style” Marketing with Vance Morris
Paula Williams2022-02-14T17:22:39+00:00We were thrilled to have Disney alumni and GKIC Marketer of the Year Vance Morris join us for this week's [...]
Aviation PR – Communicating Bad News
Paula Williams2022-02-13T00:04:57+00:00John and I talk about our "week from hell" and ruin our PG-13 rating on our podcast. 😉 Ten years [...]
Wins Wednesday – Happy Year of the Tiger
Paula Williams2022-02-02T03:21:38+00:00Consider for a moment - how would things be different if you were fearless? What would change about your business, [...]
January 2022
Book Club Discussion – Social Media Planner & Guide with Louise McDonnell
Paula Williams2022-01-28T03:18:21+00:00We were thrilled to have Louise McConnell join us from the wild western coast of Ireland for this podcast. [...]
The most important question you can ask . . .
Paula Williams2022-01-26T00:03:21+00:00We are surrounded by software that gives us all kinds of data - How many clicks to our web site? [...]
Who Are ABCI’s Oldest Aviation Marketing Clients?
Paula Williams2022-01-28T03:05:52+00:00"Aviation is the branch of engineering that is the least forgiving of mistakes." - Freeman Dyson "There are old [...]
Discussion – Our Goals for 2022
Paula Williams2025-01-31T04:52:08+00:00John, Paula and Mickey talk with Mark Parry of Global Aircraft Group, Dwight Cox of Air Tankers and Trish [...]
Wins Wednesday – Aviation Marketing and the Pilot Shortage
Paula Williams2022-01-13T01:56:04+00:00Aviation companies are always adapting to current events - a market that's bad for someone is a great market for [...]
Book Club Discussion – The Bezos Letters
Paula Williams2022-01-17T20:45:41+00:00In this episode, Mickey and I discuss The Bezos Letters. We talk about short versus long game business planning [...]