“My career should adapt to me. Fame is a VIP pass to wherever you want to go.”
-Leonardo DiCaprio
Most of us don’t want or need to be Leonardo DiCaprio.
But everyone is famous with a small group of people.
In the aviation industry, you might only be famous to the people who fly a particular make or model of aircraft.
Or with businesses that need the very specific product or service you provide.
But in any case, we could all profit from being a just a bit MORE famous, or being known as “the guy (or gal) to talk to” about your specific topic. No amount of paid advertising can buy what you can get from a great reputation and being known as the expert on your specific topic.
That’s why we consider it part of Aviation Marketing.
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