“Live as if you were to die tomorrow. Learn as if you were to live forever.”
― Mahatma Gandhi
Sales and marketing are more intricately interlinked in aviation than in any other industry we’ve worked in.
You can’t just throw things “over the wall” to the marketing department, and you can’t rely on the marketing department to do detailed targeting and create compelling materials for you without some SERIOUS interaction.
In our Sales courses, we teach
How to create a Top Ten List of Prospects
How to create an approach plan for each of them
Why you should use a sales process, even though each sale is unique
How to keep track of your success rates at each stage of the process so you know where you need to focus
How to continuously improve so that your success rate (and income) predictably improve
How to get referrals, recaptures and repeat sales
We like to say the money in aviation is made AFTER the first transaction!