Aviation Marketing Basics – Strategy and Planning!
“Hope is not a strategy.” Vince Lombardi
Many companies jump straight into building a website, exhibiting at a trade show or advertising in a magazine with a general idea and a hope for a certain outcome, but not what we could fairly call a strategy.
This is a problem.
One of the key tenets of our company is “No random acts of marketing!”
Is it worth taking the time and energy to truly outline a strategy?