Book Club Discussion – 500 Social Media Tips
Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips. [embedyt] https://www.youtube.com/watch?v=l3KuoMPakP0[/embedyt] Transcript – 500 Social Media Tips Mickey Gamonal: My name’s Mickey Gamonal, I am the founder of Gamonal Tutors. I help people join the United States Military at the highest possible level by crushing their […]
Aviation Marketing Strategy and Planning for 2021
You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can help! Some things to consider: Big Rocks First Think in Timelines What Could Go Wrong? A Tour of our Strategy Workshop If there’s anything we learned from 2020, it’s that plans need to be flexible […]
Best Icebreakers for Zoom Meetings
We find ourselves spending more and more time on Zoom. Sometimes with people who don’t know one another very well. Whether it’s a sales presentation, and educational session, or a webinar, how can we “warm up” a cold virtual room? Paula, John and Mickey share our favorite icebreakers for Zoom meetings. [embedyt] https://www.youtube.com/watch?v=ham6w3DRlgY[/embedyt] Transcript […]
Book Club Discussion – The Direct Mail Revolution by Bob Bly
It’s nice to get people with three different business backgrounds to discuss a book – which is what we did today with Bob Bly’s Direct Mail Revolution. Will direct mail still work for Aviation Marketing? Is it obsolete? Has COVID killed it? Mickey prefers Tik Tok, John swears by Direct Mail, and Paula thinks it […]
Aviation Sales – Discussion – How to Approach New Prospects
How to approach new prospects? It’s easy and fun to work with people who already know, like, and trust you. Approaching someone that’s never heard of you is a different story.  And yet to expand our markets, we all need to do it! We want to make a good first impression and open the door […]
Aviation Marketing – Frequently Asked Questions
What is Aviation Marketing? When we meet people at a networking event, they assume that aviation marketing is dominated by the airlines. While that is part of it, aviation marketing also includes aviation aerospace industry, and what we call business or general aviation industry in the United States and Civil Aviation in other countries. As […]
Introducing – Aviation Marketing Project Workshops!
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Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
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Three Aviation Direct Mail Campaigns To Plan for 2021
2020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it hasn’t changed the fundamentals- every campaign still needs a great list, offer and presentation! In this video, John and I describe three direct mail campaigns that can be extraordinarily successful in 2021 – Retargeting online […]
Social Media Tips from Aviation Sales and Marketing Pros
Aviation sales and marketing professionals Paula Williams of ABCI, Larry Hinebaugh of Business Aircraft Records, Debbie Murphy of JetBrokers, John Chvatal of Trinity Aviation Solutions, and Mickey Gamonal of Gamonal Tutors share their favorite social media tips for Facebook, LinkedIn, YouTube, Twitter and more! [embedyt] https://www.youtube.com/watch?v=a4AX2-uIfbE[/embedyt] Mickey Gamonal: If I guys want to get started, […]
Aviation Consulting – How to Get Booked!
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Member Highlight – Sue Stinson, Director of Business Development for Motive Learning
I got to sit down with the very busy Sue Stinson and talk about learning management systems in the aviation industry, plus aviation marketing (of course!) and even about being an extra in the movies! [embedyt] https://www.youtube.com/watch?v=3oR5eoMkix0[/embedyt] Paula Williams: So this week we got a chance to sit down with Sue Stinson, who […]
Why Aviation Industry Professionals Need Sales Skills
Many aviation professionals would rather scrub oil off the hangar floor than sell. Which I totally understand – it certainly wasn’t MY favorite thing to do when I started my own company. And I almost killed my new venture several times just out of my own avoidance of making sales calls! I’ve learned to make […]
Member Highlight – Ashley Granada, Marketing Coordinator & Community Fundraiser
Ashley won our scholarship for 2020, and has been busy this year! This video features some of her motion graphics, photography, and an amazing fundraiser she put together to help Reliance Aviation help the South Florida community. [embedyt] https://www.youtube.com/watch?v=jSFxH3as4D8[/embedyt] Paula Williams: Welcome to this week’s episode. Today, I had the opportunity to sit down […]
Member Highlight – Hakar Torres and Air Market Group
Hakar Torres could have been a watermelon or a rattlesnake, but by great good fortune, he analyzes publicly traded aviation companies and provides excellent service in the private aviation industry. Visit our Blog for the full transcript! Visit AirMarketGroup.com or find Hakar Torres on LinkedIn. [embedyt] https://www.youtube.com/watch?v=VEnuXz9D7G8[/embedyt] Paula Williams: One of the coolest things […]
August Audits – How Is Your Website Serving Your Sale Process?
Request an audit of your web site: (Aviation industry only, please!) Trinity Aviation Services and ABCI are collaborating on providing the most comprehensive overview we can. You’ll get two reports plus a consultation: A technical overview of your site Our famous 31-Point Usability Checklist- a manual review of your site’s content And our three […]
Who Inspired You? (In Aviation, Business, Marketing . . . )
Every successful person was inspired by at least one other successful person. We asked our members who inspired them – and got great answers! [embedyt] https://www.youtube.com/watch?v=Ml_7cyKj-XY[/embedyt] [fusebox_track_player url=”https://traffic.libsyn.com/secure/aviationmarketing/Discussion_-_Who_Inspired_You_.mp3″ background=”default” social_linkedin=”true” ] Paula Williams: All right, so welcome to this week’s episode. We are thrilled to have John and Jeremy with us to talk about Who […]
Three Reasons Aviation Salespeople Fail and What To Do About It
There are three reasons we see aviation salespeople struggle to meet their goals. This really stinks because they can be working like crazy, and doing everything else perfectly. They can spend a ton of money on advertising, have a fantastic marketing system, and say all the right words in a sales presentation and still lose […]
Book Club Discussion – Never Split the Difference
[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ background_position=”left top” border_style=”solid” border_position=”all” spacing=”yes” background_repeat=”no-repeat” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” hover_type=”none” min_height=”” link=””][fusion_text]Great conversation with Mickey Gamonal and Joni Schultz about the intriguing negotiation book, Never Split the Difference. Please excuse the audio problems and […]
Learning Management Company Releases Covid-19 Course for Airport Operators
Airports are looking at what it will take to make fliers feel comfortable in their facilities again. That is sure to be no small feat. In total, over 70 different areas in the passenger journey are expected to either change or to be reintroduced from scratch to restore confidence in flying after Covid-19. Getting airport […]