A video selling the project outcome & benefits & explaining the options
A free DIY worksheet or checklist
Courses & tutorials on the topic
Canva template or fill-in-the-blanks worksheet accessible to lab members
November 2020- Engaging Social Posts Outcome – 90 Days of Engaging Social Media Posts, such as Quotes, Q & A, Tip of the Week, Behind the Scenes Available Upgrades- Assistance with infographics & video editing.
December 2020 – Calendars & Budgets Outcome – A proactive marketing strategy and plan for 2021 Available Upgrades- In-Person Strategy Sessions
January 2021- Resales, recaptures & referral campaign Outcome – a ready-to-print & send referral campaign to send in the mail for Valentines Day. Available Upgrades – More extensive and customized design, print & mail services
February 2021- Prospecting campaign Outcome – An “approach plate” and custom (or not) action plan for your Most Wanted Customers. Available Upgrades – Coaching + role playing
March 2021 – Personal Branding Outcome – Actionable checklist of recommendations for your LinkedIn Profile, Professional Photo, Google presence, and Zoom appearance (video & audio.) Available Upgrades – copywriting for your bio.
April 2021 – Trade show campaigns Outcome – A ready-to- execute campaign to get more qualified prospects to your trade show booth (or set appointments.) Available Upgrades – Custom writing, design, Facebook ad management etc
May 2021 – Storytelling Workshop Outcome – Create three of the Five stories Every Brand Needs to Tell – ready to write as blog posts or video scripts. Available Upgrades- Custom writing & video editing
June 2021 – Short Intro Video Outcome – A ready-to-execute short video script for your website home page or About page, or social media introducing your main product or service and why customers should choose it as the best option for them. Available Upgrades – Custom rehearsals, coaching, writing & video editing
July 2021 – LinkedIn Prospecting Campaign Outcome – a 3 step ready-to-customize & execute outreach campaign to target your ideal prospects on LinkedIn Available Upgrades Custom coaching & copywriting
August 2021 – Consultation Campaign Outcome – a more attractive free consultation offer that actually attracts your ideal clients. Available Upgrades – Custom design, copywriting materials + coaching & role playing available on demand.
September 2021 – Press Kit + Press Release Outcome – a ready-to-print (and publish on your web site) press kit ready for NBAA & other events, plus a completed Press Release Available Upgrades- Press Release Distribution
October 2021- Branded 2022 Wall Calendar Outcome – a ready to print (assembled in VistaPrint) calendar you can send to your prospects and clients to increase credibility, sales and referrals. Available Upgrades- Additional Customization
November 2021- Google or Facebook Ad Campaign Outcome – a simple but effective Google or Facebook ad campaign targeting your ideal customers at a budget you’ve determined. Available Upgrades- troubleshooting an existing campaign that’s not performing well.
December 2021- 2022 Sales & Marketing Team Goal Setting, Strategy & Accountability Systems Outcome – A spreadsheet that captures goals and tracks progress against them, calculates the key numbers for them (cost per lead, cost per sale, customer lifetime value, etc. Available on demand – consulting to get this data from your current CRM, or to capture it for the future