Aviation Marketing for Brokers 101
Aviation brokers are in an interesting situation – they have to work with a number of different parties, build trust, create partnerships, and put together very complex transactions. At the same time, unlike real estate brokers, they are not required to be licensed or have any specific type of training. In this video, we cover […]
How to Create an Aviation Marketing Calendar for 2020
Faced with shiny blank new aviation marketing calendar for 2020? Tasked with improving your sales and marketing results in the new year? We’ll help you plan the tasks you need to make 2020 the best sales and marketing results ever. [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/Aviation_Marketing_Calendar_2020.mp3″ background=”default” ] Transcript – How to Create an Aviation Marketing Calendar for 2020 […]
Video Marketing Ideas for FBOs
Marketing ideas for FBOs don’t always have to be expensive to produce. Promo videos don’t have to be Hollywood-produced red-carpet VIP blockbusters. Most private aviation customers (passengers, owner-operators, pilots and dispatchers who choose FBOs) are far more interested in location, convenience and service than in luxury and glamour. Transcript – Video Marketing Ideas for FBOs […]
The 30 Second Video Sales Pitches at our NBAA Breakfast
We’re going to do this at every networking breakfast with our tribe! But, we’ll get a much quieter venue AND a much more focused microphone for next time! We think these guys did a fantastic job, under the circumstances. [embedyt] https://www.youtube.com/watch?v=iy-lHyE7wOk[/embedyt] [embedyt] https://www.youtube.com/watch?v=gUkuvl7qLMQ[/embedyt] [embedyt] https://www.youtube.com/watch?v=NMmTgeO5N0k[/embedyt] [embedyt] https://www.youtube.com/watch?v=N4Dvc-eTIXo[/embedyt] We recorded 30-second […]
Successful Video Promos for Charter Marketing
Charter brokers and charter providers have a lot of competition. And video is a great way to demonstrate why your company is the best choice. There are many ways to set your company apart! The surprising truth about charter marketing is that the vast majority of aircraft charter customers really don’t care about the plane. […]
2020 Aviation Marketing Scholarships – Applications Open!
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” […]
Marketing for Brokers and Consultants – Ideas for Promo Videos
Marketing for Brokers and Consultants – Ideas for Promo Videos Many of our clients hesitate to use video because they don’t have a tangible product. Or, they just don’t want to appear on camera. Or, they don’t have the budget to hire a professional video crew or studio editing. Here are three ideas for aircraft […]
The Warning Labels They Should Have Put on Google Adwords
Warning Labels for Google Adwords – And Why Some Aviation Companies Should Use them Anyway Whenever we consult with a client that is using Google Ads, we often end up talking them into reducing their budget for and/or dependence on this convenient and popular advertising medium. Why? And why are we reversing this position in […]
Three Effective Flight Plans for Aviation Promo Videos
This year at #NBAA19, video was EVERYWHERE. There were big screens all over the convention center, and NBAA had video crews roaming the aisles accosting convention-goers for opinions for NBAA’s own TV Channel! Obviously, aviation video marketing has officially become “a thing.” Aviation promo videos are everywhere. And for good reason – has become the […]
Reputation Management – Case Study
[embedyt] https://www.youtube.com/watch?v=-u5kKToy7jY[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/Reputation_Management_Case_Study_Episode_.mp3″ background=”default” ] Paula Williams: Welcome to this week’s episode. This time we’re actually doing a case study of our aviation reputation management service, which is a new service we just started offering in October. John Williams: Yes. Paula Williams: In October, actually- John Williams: October. Paula Williams: Gone by […]
The Ultimate Five-Sentence Voice Mail Outline for Aviation Sales Pros
Do people still use voicemail in 2019? With all of the technological innovations in the ways that people communicate, is it even worth it for aviation salespeople even bother to leave a voice mail message? The short answer is, yes. The demographics of the aviation industry are what they are, it still makes sense to […]
Aviation Marketing for Consultants, Brokers and Service Providers
Today’s episode is about aviation marketing for consultants, brokers and service providers, and we provide our top three recommendations for making more sales. But it also includes a story about the only US fighter pilot credited with “kills” of Nazi, Japanese AND a US airplane! (No, that was not a typo.) This is also the […]
Aviation Business Management – Three Tips for Negotiation Success
Although most of our posts are about Marketing, we really are an Aviation Business Management company – and a lot of the consulting we do centers around questions about how to run your business better. In fact, it’s sometimes hard to determine where marketing stops and business management takes over. But that’s why we have […]
More Positive Reviews For Aviation Companies – How to Make it Happen!
We talked in the last few weeks about how important online reviews can be, and how even the best companies sometimes get negative reviews through no fault of their own. We also talked about “the best defense is a good offense,” and how having a number of positive reviews can insulate you against the effects […]
Aviation Concepts LLC Announces Web Site for UAV Training, Drone Port, and Aviation Academy
Aviation Concepts LLC, a global provider of aviation services in the manned and unmanned aircraft industry, announces the addition of its latest business, Tech Center Guam, a UAV Training School, Drone Port and Aviation Academy. Tech Center Guam provides an excellent alternative to U.S. mainland training. It is geographically it is the closest to Asia, […]
Five Reasons Aviation B2B Customers Give Bad Online Reviews
The most common reasons your b2b aviation customers give you a one-star review on Facebook, Google or Yelp may not have anything to do with you. [embedyt] https://www.youtube.com/watch?v=d_vZAxBwJ2E[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/Five_Reasons_for_Bad_Reviews_-_Podcast.mp3″ background=”default” ] Paula Williams: Welcome to this week’s episode. I’m Paula Williams. John Williams: I’m John Williams. Paula Williams: And we are ABCI […]
Aviation Reputation Management – How Important are Online Reviews?
When it comes of aviation reputation management, are online reviews really all that important? And can you do anything about them, anyway? As a busy aviation company CEO or president, is this something that should even be on my radar? [embedyt] https://www.youtube.com/watch?v=5lcwRPTG_D8[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/Why_Manage_Reviews_Podcast.mp3″ background=”default” ] Paula Williams: Welcome to this week’s episode. I’m […]
Flight School Named One of 50 Florida Companies to Watch
August 4, 2019 News Release 50 FLORIDA COMPANIES YOU WILL WANT TO PAY ATTENTION TO — Entrepreneurial styles, corporate cultures give these second-stage companies competitive advantages— KISSIMMEE, Florida, August 4, 2019— AeroStar Training Services is pleased to announce 50 statewide companies expected to see significant growth over the next several years. AeroStar was selected to […]
Working with an Marketing to Boomers, Gen X, Gen Y & Millenials
Most of our aviation industry clients are Boomers, and most of our team is Gen X, Gen Y and Millennials. So, how do we get things done without driving everyone crazy? It helps to know what to appreciate about each other! [embedyt] https://www.youtube.com/watch?v=cL_V2uVMP5M[/embedyt] [smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/Marketing_to_Boomers_Gen_X_Gen_Y_and_Millenials.mp3″ background=”default” ] Transcript – Paula Williams: Welcome to this […]
Aviation Advertising – Interview with Stephen Linebaugh and Adam Usina
This week we’re talking about aviation advertising opportunities with Stephen Linebaugh and Adam Usina of PartsBase Now, we’ve talked in the past about how its a great idea to have a product on Amazon, especially if you are an aviation professional or specialist who has written a book on a particular topic, or if you […]