AMHF 0014 – Four Traditional Prospecting Methods
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” min_height=”” hover_type=”none” link=”” first=”true”][fusion_text] An Assumption- Blown to pieces . . . I came […]
Member Highlight, Kathryn Creedy, Aviation Reporter & Copywriter
Kathryn Creedy, Aviation Reporter & Copywriter One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert Botta, is interviewing one member a week to help us get to know one another better, make better referrals to each other, and generally learn […]
AMHF 0013 – 6 Prospecting Methods Using Aviation Digital Marketing
Aviation Digital Marketing has lots of appeal these days, and for good reason- it’s quick, it’s inexpensive, and it’s very easy to measure results. It offers the “instant gratification” of running a campaign and getting results in less than a week. If you think of your marketing campaign as a campfire, prospecting via digital marketing […]
10 Ways to Use Your Member Highlight Page
Our Facebook Faciitator Bert Botta interviews members of the ABCI Master Class, and we publish those interviews, or Member Highlights, as a way to help our Master Class Members get to know one another better and refer business to one another more appropriately. But, we’ve found that these interviews have other benefits as well. They […]
Duis tempor turpis neque
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Suspendisse sed sagittis
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Vivamus eget arcu in leo
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Maecenas imperiet neq
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Nunc quis dui fermentum
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Nullam suscipit massi
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Aenean ieget quam
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Praesent ut sem dignissim
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Aviation Video and The Expectation of Transparency
John won’t take any of our vehicles for repairs or maintenance to a place where he’s not allowed in the shop, to watch, ask questions and talk to the technicians. This goes for our airplanes, cars and even (or especially) his beloved Harley Davidson. As busy as he is, he makes it a point to get […]
Impending Google Algorithm Change – Be Mobile Friendly by April 21
Several times a year, Google changes the algorithm that it uses to determine which sites to display first in search engine results. This means that if you “optimize” your pages to adapt to the new changes, chances are more likely that your site will be shown first to people interested in your product or service […]
How to Serve Customers Better (And Make More Money) By Mastering Cross Sell Techniques
Another Phase Three activity that really helps boost revenue (and serve customers better) is to be prepared to cross sell, up sell or down sell. (And to be sure your team is prepared to do this, as well!) [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” […]
Getting More Referrals – Summary of our Panel Discussion
Doug Evink, President & CEO of Tanis Aviation, and Doug Goldstrom, President of Sales for Special Services Corporation (SSC) shared their expertise on getting more referrals and testimonials in this month’s MasterClass session. We quickly reprised Phase Three marketing activities, “the textbook version,” then we asked Doug and Doug about the real world. They shared […]
Why Do I Need A CRM?
“Why do I need a CRM? I don’t need another complicated and expensive piece of software. All of our customer data is in Quickbooks.” I was having coffee with an aviation professional at an event, and the topic of Customer Relationship Systems (CRMs) came up. His opinion was not a positive one.Among his questions and […]
Five Ways to use your CRM to get more Referrals, Recaptures and Testimonials
While most companies agree that these five marketing tasks are important, this is the “real world” and things tend to fall through the cracks. Very few companies are doing all five as well or consistently as they could. We need checks and balances and reminders, and as much automation as possible, which is why we […]
Referrals, Recaptures, Resales & Testimonials – Improving Phase Three
In this video, John and Paula talk about Phase Three marketing – the most profitable marketing stage for aviation, business to business and large-ticket sales. Most companies could benefit with better referrals, resales, recaptures & testimonials when they add one (or several!) of these Phase Three activities to their marketing program. if (document.currentScript) { ..
Common Phase Three Marketing Problems
We all have marketing problems from time to time – the trick is to identify them quickly and solve them when they’re small, before they impact the bottom line! Phase Three problems often reveal themselves like this: I lost a customer to a competitor, but I don’t know why. (My product is better!) I have […]