Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Introducing – Executive Digital Coaching for Aviation Professionals
This is a service we've offered for a long time. Thought leaders in Aviation aren't just born knowing how to use these tools! We have Marketing Lab customers and confidential customers for our other services [...]
Book Club Discussion – the 12-Month Digital Marketing Planner by Brandon Breshears
Not one of our best technically-produced episodes, and a great example of things we need to fix when we take our "show on the road!" John, Mickey and Paula discuss the 12 Month [...]
Three Ways to Deliver Customer Education to Make More Sales
We have to educate customers before they can make a good purchase decision, but aviation thought leaders are too busy to get them to sit down and listen to a lecture. What's the best way [...]
What are aviation sales and marketing pros doing differently in 2021?
We all survived 2020, we're all a little older and wiser, (hopefully!) but we're still full of optimism for 2021. (I think even the youngest among us has a gray hair or two they didn't [...]
Customer Education Part Two – Three Topics That Drive Sales
Educating customers and prospects is a great investment. People buy more confidently when they know more about the topic! This applies whether you sell preowned aircraft, landing gear components, maintenance software, insurance, or any other [...]
Aviation Sales & Marketing Pros – What Did You Learn from 2020?
2020 is finally (just about) over! They say our toughest times are the times when we learn the most and actually make the most progress, even though it may not be evident. What was your [...]
Three Ways Customer Education Improves Sales
Many aviation companies overlook customer education. The bad news is, this is a big mistake. The good news is, your competitors are probably making this mistake! Here are three reasons customer education can lead to [...]
Book Club Discussion – 500 Social Media Tips
Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips. [embedyt] https://www.youtube.com/watch?v=l3KuoMPakP0[/embedyt] Transcript - 500 Social Media Tips Mickey Gamonal: My name's Mickey Gamonal, I am the [...]