Brand Advertising versus Direct Response Advertising for Aviation
ABCI Admin2025-01-31T04:43:50+00:00"So, what's wrong with building your brand? You have to get your name out there, you know. Not every interaction [...]
December 2015
AMHF 0011 – Advertising and Prospecting Basics
ABCI Admin2025-01-31T04:43:49+00:00Why spend time on advertising and prospecting basics? Whenever we see advertising or prospecting that isn't working, it's usually because [...]
AMHF 0010 – Budgeting and Holiday Campaigns
ABCI Admin2021-05-30T06:35:20+00:00Holiday campaigns are not just for consumer retail products- aviation marketing professionals can use them too! We talk about some [...]
NBAA Social Media Panel Discussion Transcript
ABCI Admin2025-01-31T04:43:58+00:00Workshop - Social Media Strategies for Trade Shows Location: Las Vegas Convention Center, Innovation Zone, Booth N704 Education Track: [...]
Member Highlight – Jeff Stodola – Angels 6 Aviation
ABCI Admin2018-09-05T07:46:46+00:00Jeff Stodola - Angels 6 Aviation One of the biggest benefits for our Aviation Marketing Master Class is the opportunity [...]
AMHF 009 – Trade Shows and Events
ABCI Admin2020-05-12T05:46:39+00:00Trade shows are a time-honored tradition in aviation marketing, but they can be expensive! Here's how to do them right. [...]
Member Highlight – Bryan Pilcher, AeroStar Training Services
ABCI Admin2020-05-12T05:46:36+00:00One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our [...]
AMHF 008 – Using your Marketing Calendar to Lighten Your Load
ABCI Admin2020-05-12T05:46:33+00:00in Tim Ferris' book the Four Hour Workweek, he talks about reducing your workload with three techniques: Eliminating tasks Automating [...]
Member Highlight – Bert Botta – Bert Botta Copywriting
ABCI Admin2020-12-22T23:59:08+00:00One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our [...]
November 2015
AMHF 007 – Success with Your BHAG (Big, Hairy Audacious Goal)
ABCI Admin2020-12-22T23:56:57+00:00The idea of a BHAG, or 'Big Hairy Audacious Goal' was proposed by James Collins and Jerry Porras in their [...]
AMHF 006 – The Three Most Interesting Questions We Were Asked at #NBAA15
ABCI Admin2025-01-31T04:43:58+00:00We really enjoy connecting with new, old, and future clients at #NBAA15 . This year we also moderated a panel [...]
AMHF 004 – Three Ways to Improve Your Offers
ABCI Admin2021-03-28T01:17:16+00:00When we talk about creating an irresistable offer, many of our clients jump to the conclusion that we're asking them [...]
October 2015
AMHF 002 – Why Bother with Marketing Campaigns?
ABCI Admin2021-04-30T23:03:34+00:00"Why bother with marketing campaigns? Why can't I just sell my product or service all the time for the same [...]
New website launched for Great Circle Aircraft
ABCI Admin2021-01-12T22:43:37+00:00Seattle, WA Aviation Business Consultants International (ABCI) today announced the launch of a new, redesigned website for client Great Circle [...]
AMHF 001 – Introducing the Aviation Marketing Hangar Flying Podcast
ABCI Admin2021-03-29T15:56:23+00:00Aviation Marketing Hangar Flying - the Aviation Marketing Podcast! Why did we start a new aviation podcast? Two reasons: Because [...]
September 2015
Video – Secret to Success at Aviation Networking Events
ABCI Admin2018-09-05T07:46:50+00:00Networking at shows like NBAA? There are no tricks or techniques that will help you if you can't fix this [...]
Reputation Marketing – Does Every Aviation Company NEED a Rockstar?
ABCI Admin2020-05-12T05:46:26+00:00Reputation marketing is somewhat new to the aviation industry - most aviation sales and marketing professionals seem to think that [...]
Two Networking Secrets of Comic Con that You Can Apply at NBAA
ABCI Admin2018-09-05T07:46:50+00:00What inspires super-intelligent, normally shy (even painfully shy!) introverts to dress like this and network fearlessly? Here are some [...]
Personal Branding, or “How to Be A Rock Star.”
ABCI Admin2021-05-30T07:23:29+00:00When we create powerful marketing systems for aviation companies, we often look for “rock stars” in the companies we work [...]
August 2015
Members-Only Marketing Services – Or, “Will you write us just a press release?”
ABCI Admin2025-01-31T04:43:48+00:00"We just need a real quick press release for this product that we're releasing next month. We want to get [...]