Book Club Discussion – LIFT with authors John & Martha King
Paula Williams2023-01-28T21:04:09+00:00We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
January 2023
Live Aviation Social Media Workshop
Paula Williams2023-01-21T00:17:54+00:00We feature one of our on-demand workshops each month. For January, we're featuring our Focused Social Media workshop. To [...]
December 2022
Three Things to do Differently in 2023
Paula Williams2023-01-02T00:44:58+00:00Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
John and Martha King Will Join Us For Our Book Club Discussion
Paula Williams2023-01-25T20:01:41+00:00John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk [...]
November 2022
Book Club Discussion – Marketing Rebellion by Mark Schaefer
Paula Williams2022-11-14T21:37:23+00:00How do you market to customers that have the intention and the technology to actively avoid almost all of [...]
Ghostwriting LinkedIn Posts for Aviation VIPs, CEOs, Sales Folks and Thought Leaders
Paula Williams2022-11-15T23:42:35+00:00I probably don't need to tell you that there are great reasons to post regularly on LinkedIn. It makes [...]
August 2022
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Paula Williams2022-08-07T12:00:21+00:00Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" [...]
June 2022
Things to Consider in an Aviation Web Site Redesign
Paula Williams2022-06-27T01:31:08+00:00Things to consider in an Aviation Web Site Redesign - Does your site get attention? Does your site inspire [...]
March 2022
Aviation Marketing Basics – Strategy and Planning!
Paula Williams2022-04-17T20:24:38+00:00“Hope is not a strategy.” Vince Lombardi Many companies jump straight into building a website, exhibiting at a trade [...]
Aviation Sales Training
Paula Williams2022-03-14T05:48:53+00:00“Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi [...]
September 2021
How to Use Canva Templates
Paula Williams2021-09-21T19:18:50+00:00Three reasons to use Canva templates - 1) Get inspiration for different posts so your social media feed stays fresh [...]
March 2019
Three Referral Campaigns for Aviation Companies to Use
Paula Williams2021-01-27T23:04:46+00:00Why should aviation companies run specific referral campaigns? Won't happy customers just naturally refer their friends and colleagues? Don't referrals [...]
November 2016
AMHF 0056 – Inside the Insider Circle for Aviation Professionals
Paula Williams2020-05-12T05:50:32+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0056.mp3" title="AMHF 0056 - Inside the Insider Circle" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] John and I give [...]
April 2016
AMHF 0026 – The Referral Engine – Book Club Discussion
Paula Williams2020-05-12T05:49:06+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_26.mp3" title="AMHF 0026 The Referral Engine - Book Club Dicussion" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Reading deeply [...]
March 2016
AMHF 0024 – Marketing to Customers – Not Just Prospects!
Paula Williams2020-05-12T05:48:31+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_24.mp3" title="Marketing to Customers - Not Just Prospects!" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Many marketers make the mistake [...]
December 2015
Member Highlight – Bryan Pilcher, AeroStar Training Services
ABCI Admin2020-05-12T05:46:36+00:00One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our [...]
Member Highlight – Bert Botta – Bert Botta Copywriting
ABCI Admin2020-12-22T23:59:08+00:00One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our [...]
January 2014
Product Packaging – “What’s In the Box?”
Paula Williams2018-09-05T07:41:18+00:00Whether your product is an actual, physical object, or a service, or a set of services (like our consulting services, [...]
November 2012
Aviation Marketing TV – What to Include in a Referral Package
Paula Williams2020-05-12T05:45:45+00:00Referral Packages - Many aviation companies get 50% of their business by referral. Here's what to put in a referral [...]
Referral Sheet – SSC (Special Services Corporation) – Brad Searls
Paula Williams2018-09-05T07:41:35+00:00How would I spot your ideal customer for SSC? The ideal customer for SSC fits into different categories. They [...]