Fix Your Funnel Workshop

Why do so many aviation sales funnels stall after the first good conversation?

In this Fix Your Funnel Workshop, Paula breaks down one of the most common problems in aviation marketing and sales: the “holding pattern” between initial interest and an actual buying decision. She explains why long sales cycles are normal in aviation, why most prospects are not saying “no” but “not yet,” and how companies can stay relevant without becoming pushy or disappearing altogether. 

The workshop covers why old-school closing techniques tend to backfire with experienced aviation buyers, what actually creates urgency without manipulation, and how educational content can keep prospects engaged over time. Paula also walks through practical holding-pattern content ideas, delivery methods, KPIs, and examples from ABCI’s own process, including direct mail, LinkedIn, webinars, newsletters, and follow-up systems. 

This session is especially useful for aviation marketers, sales professionals, brokers, MROs, software companies, and service providers working through complex B2B sales cycles where trust, timing, and repeated value matter more than pressure.

Timestamps

00:00 Introduction: why the funnel usually breaks in the holding pattern
01:02 Why aviation marketing is different from Coca-Cola and retail sales
02:38 The reality of long aviation sales cycles
04:13 What this workshop will cover
05:26 Yes, no, and “not yet” in the sales process
07:32 Why prospects hesitate: trust, complexity, budget, timing, and overload
09:40 How shopping checklists reduce risk and build trust
13:27 Why prospects ghost salespeople
17:32 When prospects exaggerate budget or disappear
20:34 Doing right by the customer in aviation sales
23:05 Money, authority, and need: qualifying better prospects
24:45 The real objective of a holding pattern
25:46 Can you create need in aviation sales?
28:14 Opportunity vs. need: staying ready for the right moment
29:32 What a holding pattern should not look like
30:45 Why traditional closing techniques do not work
32:35 How to create urgency without manipulation
34:35 Best content topics for holding-pattern marketing
37:16 Why ABCI uses a multi-format content strategy
40:09 Human expertise vs. shallow AI-generated content
46:15 Workshop exercise: build your urgency message and content topics
47:10 How to deliver holding-pattern content effectively
47:40 The aviation holding-pattern analogy explained
51:03 Why multiple marketing channels matter
52:28 ABCI’s own holding pattern example
54:38 Building a holding pattern for your company or client
56:53 KPIs for measuring whether the holding pattern is working
58:48 ABCI’s blue folder and consultation follow-up materials
59:15 What to automate, delegate, and keep human
1:00:18 What is changing with office hours and workshops
1:00:55 Penn Jillette, repetition, and doing the hard work
1:02:40 Wrap-up and transition to office hours