As Perry Marshall explains in 80/20 Sales and Marketing, sometimes the answer is NOT about working harder, and adding MORE [...]
You can tell when a company has it all together. You walk by their trade show booth, see something intriguing [...]
Many Search Engine Optimization companies use "black hat" tactics that could waste your money and even harm your reputation! [...]
Discussion at the Flight School Association of North America (FSANA) Confrerence in Las Vegas, with Dan McElhattan III of Brand [...]
Somebody needs to tell him that this just isn't going to work. I was shredding old papers from [...]
“The career path for aviation students has changed,” indicated Deidra Toye, the Admissions Director at Aerostar. “Aspiring airline captains used to work for years as flight instructors or charter services to build up time. Airlines worldwide are looking for qualified pilots with type ratings. With this new approach, you might as well get paid while you build time in type.”
Being dependent on any one thing, especially if that thing is not completely controlled by you, puts your business at risk.
Listen here - Podcast Episode 12 - Marketing Starts When the Plane Hits the Ramp Or see us on BlogTalkRadio [...]
We've been discussing Jay Conrad Levinson's classic Guerrilla Marketing and breaking down Jay's Sixteen Monumental Secrets of Guerrilla Marketing. Secret [...]
"Sales" is often thought of as a very specific business function and a very specific profession. Many businesspeople like to keep their distance from sales, since it is seen as somewhat unsavory. Whether we admit it or not, though, we're all in sales.
You probably also know that you have two main segments of students - one segment includes career-oriented students looking for jobs in the aviation industry, the other is recreational flyers. Your marketing strategy should be different, depending on which group you're intending to attract. If you want to attract both, you'll need two separate marketing campaigns.
Your list of leads is one of your company's most valuable assets!
Program Provides Aviation Clients with Effective and Affordable Tools to Build Strong, Lasting Customer Relationships with Email and Survey Utilities.
Good news - it's a good time to be a flight student, a good time to be a flight instructor, and, if you can hold on a bit, it's a good time to be a pilot!
Goose was rescued from a toy vending machine at Trafalga. Lucky for him, the guy that won him [...]
Flight instructors Rick Sharp, left, and Tomas Martinez wait for a potential flying school student at the Long Beach [...]