We've been discussing Jay Conrad Levinson's classic Guerrilla Marketing and breaking down Jay's Sixteen Monumental Secrets of Guerrilla Marketing. Secret [...]
"Sales" is often thought of as a very specific business function and a very specific profession. Many businesspeople like to keep their distance from sales, since it is seen as somewhat unsavory. Whether we admit it or not, though, we're all in sales.
You probably also know that you have two main segments of students - one segment includes career-oriented students looking for jobs in the aviation industry, the other is recreational flyers. Your marketing strategy should be different, depending on which group you're intending to attract. If you want to attract both, you'll need two separate marketing campaigns.
Your list of leads is one of your company's most valuable assets!
Program Provides Aviation Clients with Effective and Affordable Tools to Build Strong, Lasting Customer Relationships with Email and Survey Utilities.
Good news - it's a good time to be a flight student, a good time to be a flight instructor, and, if you can hold on a bit, it's a good time to be a pilot!
Goose was rescued from a toy vending machine at Trafalga. Lucky for him, the guy that won him [...]
Flight instructors Rick Sharp, left, and Tomas Martinez wait for a potential flying school student at the Long Beach [...]
