A good ghostwriter is one of your best allies in marketing, PR and advertising. Establishing yourself as an expert in any given field may require public speaking, writing a blog, writing articles, posting to social media channels and other activities.
A key activity of anyone in business is to figure out what the customer is really after, then offer him the best value for his dollar. This doesn't necessarily equate to the cheapest product or the lowest fare.
But the economy has made it incumbent on all of us (pilots and marketing consultants, too!) to prove our worth. With charts and spreadsheets. Every day, every job, every flight.
Are you spending a lot of time and money on marketing without getting the results you expect? There are a [...]
In an airplane, pilots use the airspeed and altitude they’ve got to work with, and don’t waste a split second or an erg of energy arguing about why things should be different than they are. Indecision can get you killed.
We do a lot of things for our clients - we write great sales copy, direct mail, blog [...]
You might remember the old Burma Shave bilboards - from 1925 to 1963, series of six small billboards would appear along a roadway, usually rhyming and with a punchline. Series advertising works well in print and online media as well, for several reasons:
