Book Club Discussion – The Speed of Trust by Stephen M. R. Covey
Paula Williams2024-10-25T22:05:46+00:00Join us for this discussion of the Speed of Trust by Stephen MR Covey. Debbie Murphy of Jet Brokers [...]
June 2020
May 2020
Book Club Discussion – Dan S. Kennedy’s No BS Marketing to the Affluent
ABCI Admin2021-02-05T19:59:11+00:00Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing [...]
March 2020
Marketing for Aviation Consultants – Book Club Discussion – The Irresistible Consultant’s Guide to Winning Clients
Paula Williams2021-02-05T19:58:50+00:00This book topic is a great opportunity for us to talk about marketing for aviation consultants! Many of our clients [...]
December 2019
ABCI Congratulates 2020 Aviation Marketing Lab Scholarship Recipients
ABCI Admin2021-03-29T15:56:29+00:00Aviation Business Consultants International (ABCI) is pleased to award two unique scholarships to sales and marketing professionals in the Aviation [...]
November 2019
2020 Aviation Marketing Scholarships – Applications Open!
Paula Williams2020-05-24T22:53:39+00:00Know someone interested in (or already in) an entry-level job in sales or marketing for an aviation company? Let [...]
October 2019
Reputation Management – Case Study
Paula Williams2019-10-22T01:47:53+00:00[embedyt] https://www.youtube.com/watch?v=-u5kKToy7jY[/embedyt] [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/Reputation_Management_Case_Study_Episode_.mp3" background="default" ] Paula Williams: Welcome to this week's episode. This time we're actually doing [...]
August 2019
Working with an Marketing to Boomers, Gen X, Gen Y & Millenials
Paula Williams2024-10-04T05:55:52+00:00Most of our aviation industry clients are Boomers, and most of our team is Gen X, Gen Y and Millennials. [...]
Book Club Discussion – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Paula Williams2024-10-04T05:54:58+00:00John, Mickey and I discuss three key points from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Why should give [...]
July 2019
Aviation Marketing Book Club – The Ultimate Marketing Plan by Dan S. Kennedy
Paula Williams2019-07-17T23:12:07+00:00We're all looking for the "Ultimate Marketing Plan," one brilliant, easy-to-follow masterpiece that will magically deliver our most profitable, [...]
June 2019
Book Club Discussion – All Marketers Tell Stories by Seth Godin
Paula Williams2020-12-31T23:15:09+00:00Mickey, John and I discuss Seth Godin's All Marketers Tell Stories. Three key takewaways - Great marketers have to be [...]
May 2019
How and Why Aviation Sales and Marketing People Should Protect your Intellectual Property
Paula Williams2019-06-22T00:25:46+00:00Why is intellectual property important in aviation marketing? Or, to put it another way, let's say you're a speaker, author, [...]
April 2019
Why Aviation Marketing? The Origin of ABCI’s Obsession
Paula Williams2021-04-08T06:01:59+00:00Although we have written about this before, we're asked all the time. Why aviation marketing? Of all the crazy [...]
March 2019
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Paula Williams2022-01-17T21:55:36+00:00Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad [...]
Female Entrepreneurs in Aviation – Creating Your Own Path through Entrepreneurship
Paula Williams2021-05-30T07:14:16+00:00Denise Wilson brought together a group of six amazing female entrepreneurs, (and yours truly!) and we had a fantastic, very [...]
January 2019
AMHF 0160 – Starting an Innovative Aviation Business with Lindsay Dyer
Paula Williams2021-05-30T07:14:51+00:00How do you start an aviation business? Particularly when no one has blazed a trail for you, because there are [...]
November 2018
AMHF 0153 – Book Club Discussion – Tools of Titans
ABCI Admin2020-05-25T00:30:44+00:00John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales [...]
October 2018
AMHF 0152 – Road Trip!
ABCI Admin2021-01-12T23:23:46+00:00John and I mixed business with pleasure and enjoyed food, adventure, business, more food, and more adventure on a [...]
September 2018
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
ABCI Admin2018-09-24T00:02:44+00:00John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great [...]
August 2018
Aviation PR – Unhappy Customers, Drama Queens & Trolls
Paula Williams2021-01-03T22:45:17+00:00“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and [...]
July 2018
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Paula Williams2018-09-05T22:16:23+00:00Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]