Product Packaging – “What’s In the Box?”
Paula Williams2018-09-05T07:41:18+00:00Whether your product is an actual, physical object, or a service, or a set of services (like our consulting services, [...]
January 2014
August 2013
Complete Aviation Marketing Services – “A very particular set of skills . . . “
Paula Williams2021-03-28T01:18:44+00:00You may be surprised that an aviation marketing company has something in common with Liam Neeson's character in the movie [...]
Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!
Paula Williams2020-05-15T21:53:34+00:00It's back to school time - and we want to encourage good study habits in for our Marketing Webinar students. [...]
July 2013
Pricing Strategy – Is Your Price Right?
Paula Williams2018-09-05T07:41:25+00:00Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
March 2013
Marketing & Sales Ethics – The Rotary 4 Way Test
Paula Williams2018-09-05T07:41:28+00:00Can marketing be effective AND ethical? When we tell people we're in marketing at a social or networking [...]
How Available Should You Be?
Paula Williams2018-09-05T07:41:31+00:00It's a conundrum! The ideal marketing program helps customers get in touch with YOU, rather than having you chasing after [...]
September 2012
Let’s Get Real or Let’s Not Play
Paula Williams2018-09-05T07:41:52+00:00I don't know about you, but I've just about had it with politics. Which is not good, because it's only [...]
August 2012
Case Study – Philanthropy and advocacy in aviation – Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants
Paula Williams2018-09-05T07:41:54+00:00Philanthropy and advocacy in aviation - Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants Excerpt from [...]
July 2012
Do you Trust Your Marketing Consultant?
Paula Williams2018-09-05T07:41:55+00:00Hiring someone is always a leap of faith. Whether it's an assistant to take your calls or a specialized consultant [...]
May 2012
Random Act of Marketing #65 – Randomly Getting (and Using) Testimonials
Paula Williams2018-09-05T07:41:58+00:00We all get nice letters and comments from time to time, but we often don't really understand how to get [...]
Who is your competition, really?
Paula Williams2018-09-05T07:41:59+00:00Many business owners think they are in competition only with the owners of similar businesses. Component manufacturers are in competition [...]
April 2012
ABCI – Improving the Profitability of the Aviation Industry One Company at a Time
Paula Williams2021-02-05T19:57:33+00:00ABCI - John & Paula Williams ABCI improves the profitability of aviation industry by providing full-service, results oriented [...]
It Just Works! (Simplicity Isn’t Easy.)
Paula Williams2018-09-05T07:42:00+00:00You've heard the metaphor about the duck, haven't you? The duck looks pretty serene when you watch them glide across [...]
February 2012
In this case, what happens in Vegas won’t stay in Vegas.
Paula Williams2021-02-05T19:57:23+00:00The Aviation Sales and Marketing Coaching Program goes mobile. Take yours home with you! Coming March 7-9 at the Cygnus Aviation Expo, Booth 1436! We’ll be showcasing the mobile nature of our coaching program and Do-It-Yourself Marketing Tool Kits in booth #1436.
In-House, Outsource or Both?
Paula Williams2021-02-05T19:57:19+00:00Starting a business from scratch involves doing a lot of work yourself. Some of our clients are in start up/shoestring [...]
January 2012
Autopilot versus CoPilot – The Human Factor
Paula Williams2018-09-05T07:42:12+00:00The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]
September 2011
Ad Makeover – Before and After
Paula Williams2018-09-05T07:42:21+00:00There is a always a temptation to focus on the product and its features, rather than the customer and the benefits that are most meaningful to them.
June 2011
Marketing Plans – The Tortoise vs. The Hare
Paula Williams2018-09-05T07:42:25+00:00Most companies, under most circumstances, don't have the need or the resources for that kind of massive media blitz. While it was successful for the circumstances we were in, most companies don't have those kinds of deadlines (or those kinds of budgets!)
What our Class Members say about the Master Class!
Paula Williams2018-09-05T07:42:25+00:00I had to share this great comment from LinkedIn. :-) | Interested in the Marketing Master Class? We [...]
May 2011
How do you measure the effectiveness of your marketing?
Paula Williams2018-09-05T07:42:27+00:00"What gets measured gets improved." — Robin S. Sharma Most businesspeople, especially those involved in aviation, are very disciplined about [...]