Eight Marketing Organizational Structures
Paula Williams2025-01-31T04:40:24+00:00There are as many different marketing organizational structures as there are companies - One thing we've learned consulting with aviation [...]
March 2014
February 2014
Four Things to Consider when Choosing a Marketing Company
Paula Williams2025-01-31T04:42:50+00:00If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
January 2014
What’s the best structure for a Sales and Marketing team?
Paula Williams2025-01-31T04:42:47+00:00We are often asked - "What's the best structure for a sales and marketing team?" The short (and vague) answer [...]
Product Packaging – “What’s In the Box?”
Paula Williams2025-01-31T04:42:49+00:00Whether your product is an actual, physical object, or a service, or a set of services (like our consulting services, [...]
August 2013
Complete Aviation Marketing Services – “A very particular set of skills . . . “
Paula Williams2025-01-31T04:42:48+00:00You may be surprised that an aviation marketing company has something in common with Liam Neeson's character in the movie [...]
Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!
Paula Williams2020-05-15T21:53:34+00:00It's back to school time - and we want to encourage good study habits in for our Marketing Webinar students. [...]
July 2013
Pricing Strategy – Is Your Price Right?
Paula Williams2018-09-05T07:41:25+00:00Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
March 2013
Marketing & Sales Ethics – The Rotary 4 Way Test
Paula Williams2025-01-31T04:42:44+00:00Can marketing be effective AND ethical? When we tell people we're in marketing at a social or networking [...]
How Available Should You Be?
Paula Williams2018-09-05T07:41:31+00:00It's a conundrum! The ideal marketing program helps customers get in touch with YOU, rather than having you chasing after [...]
September 2012
Let’s Get Real or Let’s Not Play
Paula Williams2018-09-05T07:41:52+00:00I don't know about you, but I've just about had it with politics. Which is not good, because it's only [...]
August 2012
Case Study – Philanthropy and advocacy in aviation – Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants
Paula Williams2018-09-05T07:41:54+00:00Philanthropy and advocacy in aviation - Susan Freidenberg, Advocate for Safety Training for Corporate Flight Attendants Excerpt from [...]
July 2012
Do you Trust Your Marketing Consultant?
Paula Williams2018-09-05T07:41:55+00:00Hiring someone is always a leap of faith. Whether it's an assistant to take your calls or a specialized consultant [...]
May 2012
Random Act of Marketing #65 – Randomly Getting (and Using) Testimonials
Paula Williams2018-09-05T07:41:58+00:00We all get nice letters and comments from time to time, but we often don't really understand how to get [...]
Who is your competition, really?
Paula Williams2018-09-05T07:41:59+00:00Many business owners think they are in competition only with the owners of similar businesses. Component manufacturers are in competition [...]
April 2012
ABCI – Improving the Profitability of the Aviation Industry One Company at a Time
Paula Williams2025-01-31T04:40:52+00:00ABCI - John & Paula Williams ABCI improves the profitability of aviation industry by providing full-service, results oriented [...]
It Just Works! (Simplicity Isn’t Easy.)
Paula Williams2018-09-05T07:42:00+00:00You've heard the metaphor about the duck, haven't you? The duck looks pretty serene when you watch them glide across [...]
February 2012
In this case, what happens in Vegas won’t stay in Vegas.
Paula Williams2025-01-31T04:42:13+00:00The Aviation Sales and Marketing Coaching Program goes mobile. Take yours home with you! Coming March 7-9 at the Cygnus Aviation Expo, Booth 1436! We’ll be showcasing the mobile nature of our coaching program and Do-It-Yourself Marketing Tool Kits in booth #1436.
In-House, Outsource or Both?
Paula Williams2025-01-31T04:42:13+00:00Starting a business from scratch involves doing a lot of work yourself. Some of our clients are in start up/shoestring [...]
January 2012
Autopilot versus CoPilot – The Human Factor
Paula Williams2018-09-05T07:42:12+00:00The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]
September 2011
Ad Makeover – Before and After
Paula Williams2018-09-05T07:42:21+00:00There is a always a temptation to focus on the product and its features, rather than the customer and the benefits that are most meaningful to them.