Vintage Aviation Furniture – F-86 Sabre Flies Again, As Art For Home, Office, FBO Or Restaurant
Randy Woodcock of Flight Level Furnishings is an airplane aficionado and a craftsman of fine furniture for high-end home and office environments. This combination of passions drove his latest project – an eye-catching TV console replicating part of the iconic F-86 Sabre. This FBOs, executive terminals, aviation-themed restaurants and other environments. The console is […]
AMHF 0091- Why is Aviation Sales and Marketing SO HARD?
Why is aviation sales and marketing so hard? What am I doing wrong? So why does it take dozens of calls, postcards, newsletters, social media “engagements,” magazine ads, and search engine optimization and inbound sales funnels to make it work? When we do free consultations for people, this is a really frequent question. They assume […]
Private Jet Charter for Affordable Family Vacations Without the Airlines (Or A Long Drive!)
The revered tradition of the family vacation seems to be under siege. Could private jet charter be an option? Many traditional vacation spots have “gentrified” from simple rustic cabins by the lake to overdeveloped (and overpopulated) resorts. And for many folks, the idea of getting on an airline flight these days is anything but fun […]
AMHF 0090 – Aviation B2B Marketing Strategies
Aviation B2B marketing strategies are different from the retail marketing most people learn in business school. This is true for TWO reasons! John and I talk about the differences, and how to be successful at this very specialized niche. Some of the terms that come up with en we start talking with a new client […]
Electronic Pilot Logbook Forum at Oshkosh 2017 Will Help Pilots with Questions About the New Technology
What: Forum on Electronic Pilot Logbooks for Pilots Where: Oshkosh 2017 – Forum Stage 11 When: Friday July 28th, 2017 at 11:30am Ken VeArd, founder of Pilot Partner Electronic Pilot Logbook has been confirmed as a speaker at Oshkosh 2017. Join us Friday July 28th at 11:30am, Forum Stage 11. The forum will cover the […]
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth John and I discuss the book The Charisma Myth by Olivia Fox Cabane – and discover some of the things you can do to become more charismatic, influential, and, of course, more EFFECTIVE as an aviation […]
Software Addresses Dismal Flight School Failure Rate
June 27, 2017 Austin, TX Airlines, aircraft manufacturers, and many other industry insiders are concerned with the quality of flight training options, especially in light of pilot shortages. An upgrade to a popular app may provide a solution to some of the biggest problems that plague the industry. Industry insiders have reason to be […]
AMHF 0088 – How to Market Like Tesla
How to market like Tesla – and why you want to! You sell an aviation product or service. So why should you care how Tesla markets cars? [embedyt] https://www.youtube.com/watch?v=kYgxwvOvfHA[/embedyt] Episode 88 How to Market Like Tesla from Paula Anderson Williams Listen here: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” […]
Plane Spotting at the Doña Ana County International Jetport
June 27, 2017 El Paso, TX Area planespotters have enjoyed an interesting lineup of aircraft visiting the Doña Ana County International Jetport, including military, civilian and commercial aircraft. “It’s been a really interesting spring with a lot of really interesting and unusual aircraft visiting the airport,” said Nicholas E. Gogolew, Jr., the Regional Operations Manager […]
Flight Level Signature Desk Ideal for Aviation Industry Professionals
Recent business bestselling business books Blink (Malcolm Gladwell) and Thinking Fast and Slow (Daniel Kahneman) reinforce the age-old theory that first impressions are incredibly important. Professionals who meet with clients in an office setting give a lot of thought to the first impression they make with clients. To that end, they put a […]
AMHF 0087 – Aviation Consulting Sales with Hal Stephens of Sapphire Aviation Solutions
Today we have a special guest, Hal Stephens. Now, there are a lot of aviation consultants out there that provide different kinds of services, but I have NEVER HEARD OF a consultant being asked to represent both sides of a transaction. We’ll get into that story in a moment, and talk about how having a […]
AMHF 0086 – Aviation Content Marketing – Book Club Discussion – The Content Code by Mark W. Schaefer
John and I discuss Aviation Content Marketing while analyzing this month’s book, the Content Code by Mark W. Schaeffer. The cover promises “Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business.” Does it deliver for aviation content marketing? Well, I say “well, kind of,” and John says “no.” There is lots of […]
AMHF 0084 – Data Visualization with Paxton Calvanese and the Wx 24 Pilot App
Data visualization is something that affects many fields in aviation, including things as different from each other as analyzing the weather and analyzing marketing data. In both cases, it helps us make better decisions. Today, we talk with Paxton Calvanese, the inventor of Wx24Pilot, a weather app for pilots. What’s fascinating about this, besides learning […]
Is your aviation website out of date and in disrepair?
Why is it important for an aviation website to be in good shape? Although aviation companies may be strapped for cash in this economy, the best ones prioritize their use of funds and resources to ensure that their aircraft are in top-notch condition. (Not just in accordance with the regs – but appearance as well!) […]
AMHF 0083 – Book Club Discussion – Tribes by Seth Godin
One of the best ways to apply new ideas to your marketing is to be a voracious reader, and our Insiders, are, voracious readers! Joni Schultz, John Williams and I talk about Seth Godin’s bestselling book Tribes, and how it applies to relationship selling and aviation marketing. Here’s what Amazon says about the book: Since […]
AMHF 0082 – Aviation Marketing – Social Media Speedbumps
Social Media and Digital Marketing can be a very effective way to promote an aviation business, but it’s not a magic button. Most sales and marketing managers have “speed bumps” between their social media advertising and the rest of their sales process. Let’s clear that up right now . . . Transcript – Aviation […]
MRO Marketing – Aircraft Service & Repair Marketing
MRO Marketing – Aircraft Service & Repair Marketing What is MRO Marketing? MROs and aircraft maintenance organizations have a specific set of marketing objectives – connecting with airlines and charter organizations, fleet managers and pilots of aircraft, especially just when they need service! There are people who say that the money in aviation is actually […]
AMHF 0080 – How to Get Your Marketing Process Up to Rotation Speed
In aviation, you have to achieve a certain velocity to take off. In sales and marketing, the same principles apply – unless you are performing sales and marketing tasks quickly enough, you won’t make enough sales to support your business or meet your goals for expansion. We talk about factors involved in marketing velocity and […]
AMHF 0079 – Aviation Software Marketing – Ken VeArd and the Pilot Partner App
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” min_height=”” hover_type=”none” link=”” first=”true”][fusion_text] Our Insiders are the smartest people in the aviation industry […]
AMHF 0078 – Book Club Discussion – Content that Converts by Laura Hanly
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”https://traffic.libsyn.com/aviationmarketing/AMHF_0078_-_Book_Club_-_Content_that_Converts_with_Laura_Hanly.mp3″ title=”Book Club Discussion – Content That Converts!” artist=”Laura Hanly, Paula & John Williams” background=”default” social_linkedin=”true” ] We’ve been so fortunate to have great authors come on the podcast – […]