AMHF 0101- How to Use Storyboarding to Solve Aviation Marketing & Sales Problems
John and I discuss how storyboarding isn’t just for the entertainment industry – you can use them to solve just about any sales or marketing problem as well. Episode 99 How to Solve Aviation Marketing and Sales Problems with Storyboarding from Paula Anderson Williams Listen to this episode here: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” […]
A College Football Lover’s Guide to Private Travel
Many college football fans are serious about bringing the “home court advantage” to away games. The most die-hard football fans feel duty-bound to ensure there is a respectable showing of color in the stadium at away games, no matter how far they need to travel. The traditional options for getting to away games […]
Press Kits – A Word from the Dark Side
Did you pick up one of our Press Kits at NBAA? If not, write to me at paula@aviationbusinessconsultants(dot)com and I’ll send you one! We were taught in journalism school that there is a “firewall” between the Editorial Desk and the Advertising Desk. At the University of Utah, my media ethics professor was a HUGE Star […]
Aviation Twitter Marketing – Accounts to follow!
Aviation Twitter Marketing is something we’re asked about frequently – “Should we maintain a Twitter presence?” “Isn’t it full of robots and fake news?” “Is it worth the time?” “If we have a Twitter presence, do we have to respond to every mention?” How to we keep up with all these social media channels? The […]
AMHF 0100 – Aviation Marketing & Sales Book Club Discussion – UnMarketing
John and I review UnMarketing by Scott Stratton and Alison Kramer. We found great ideas that are easily applicable to aviation marketing and, of course, some that we argued with. [embedyt] https://www.youtube.com/watch?v=h-LI_oou5EM[/embedyt] Aviation Marketing and Sales Book Club Discussion – UnMarketing – Scott Stratton & Alllison Kramer from Paula Anderson Williams Listen to this episode […]
Three Upgrades for Aircraft Interiors That Increase Value
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” flex_column_spacing=”0px” type=”legacy”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” min_height=”” hover_type=”none” link=”” first=”true”][fusion_text] Which improvements for aircraft interiors improvements have the biggest impact […]
AMHF 0099 – How to 10x Your Aviation Trade Show Results – an Interview with Pat Lemiuex
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0099_-_Interview_with_Pat_Lemieux.mp3″ background=”default” ][MUSIC] Announcer: You’re listening to Aviation Marketing Hangar Flying, the community for the best sales and marketing professionals in the aviation industry. You can’t learn to fly just from […]
AMHF 0098- How to Make a Great First Impression
In this episode, I exploit John’s pain and suffering with a dental incident to make a point about how important it is to make a great first impression. We also talk about things to prioritize when considering your customers’ first steps in a new relationship. Episode 98 How to Make a Great First Impression from […]
AMHF 0097 – Book Club Discussion – No BS Sales Success by Dan S. Kennedy
John and I discuss Dan S. Kennedy’s No BS Sales Success from the point of view of what we’ve learned from our Aviation Sales & Marketing practice. Book Club Discussion – No BS Sales Success by Dan S Kennedy from Paula Anderson Williams Listen to this episode here: Transcript – Book Club Discussion – […]
AMHF 0096 – Aviation Sales Accountability – Managing the Pipeline
Aviation sales accountability is particularly hard because we have smaller pools of qualified prospects and longer sales cycles. This can make it more crucial to have a good sales accountability practices to keep revenue high. [embedyt] https://www.youtube.com/watch?v=aUzXVZQFnpA[/embedyt] Episode 96 Aviation Sales Accountability – Managing the Pipeline from Paula Anderson Williams Listen to this episode here: […]
Quiz Tests Pilots’ Weather Safety Knowledge
Analyzing weather data can be a chore for general and business aviation pilots – and weather changes quickly, so pilots need to analyze a significant amount of data to make good safety choices before and during flights. By contrast, the Wx24Pilot app focuses completely on aviation weather and represents a different way at looking and […]
AMHF 0095 – Does Sex Still Sell? Tradition in Aviation Advertising
If you go to a museum and look at advertising for aviation, the vintage prints often feature women in outfits and poses that would raise more than an eyebrow by today’s standards. Sex is a traditional “thing” in aviation advertising, but does it still work? Will it get you in trouble? Does sex still sell? […]
Francis Aviation Hires VP to Accelerate Growth
August 22, 2017 Francis Aviation, a Charter and FBO company at Santa Teresa and Las Cruces New Mexico has selected John Stuart as its Vice President. Francis Aviation has future plans for expansion to continue to serve a growing base of customers in the area. For example, in Santa Teresa, Francis Aviation is developing and […]
Flight Schools Can Recycle Old Flight Simulators to be “Better Than New.”
Most flight school owners, managers and flight instructors understand the value of providing high-quality, accurate flight simulators as part of the flight training experience. Used intelligently, “sim time” can help students learn and remember skills much more effectively than books or “chair flying” alone. Thorough preparation for each hour of flight time reduces the […]
Three Reasons to Upgrade an Aircraft Cabin Management System
Why upgrade a Cabin Management System or CMS in a business jet? The “backbone” of technology for the cabin communication and in-flight entertainment systems is often out of sight and out of mind for pilots and directors of maintenance, who may not give it as much thought as flight-critical aircraft components or the avionics in […]
AMHF 0094 – International Aviation Marketing – Why, Where and How to Market Products & Services Abroad
In this episode, John and I discuss international aviation marketing – specifically, some of the major factors that might make a U.S. aviation company deciding to sell their products and services to an international market. We talk about: Why – have a competitor that’s cornered the US market? Or have you saturated the US market […]
AMHF 0093 Book Club Discussion – The New Rules of Marketing and PR
Kathryn Creedy, John Williams and I discuss David Meerman Scott’s book, The New Rules of Marketing and PR. Specifically, we talk about The long tail of marketing Thinking like a publisher Not another junky blog (1-800-Got-Junk!) Content: The Focus of Successful Websites Your Company’s Salesperson in Chief Close the Sale – Continue the Conversation The […]
We’re looking for great aviation freelance writers!
Currently closed – (8/7/2017) Thanks for the responses – We received 16 applications via email and LinkedIn Of those, we received five proposals (that followed the instructions below) Of those, we assigned three paid interviews Of those, two have completed the assignment and will receive more. Thanks for your your efforts – there are lots […]
Private Flights to Marfa Texas, Without the Long Drive!
Texans are used to long road trips, and part of the charm of the quirky art town of Marfa, Texas, is that it’s SO far out of the way. A Vogue magazine writer put it this way: “I could have traveled to London and back in the time it took to get to Marfa, which—with […]
AMHF 0092 – Aviation Digital Marketing – Please Enjoy Responsibly!
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