Aviation Advertising – Don’t Abandon Tradition, Build on It!
While our conversation with Benét Wilson and Michael Dye last week focused a lot on “new” methods of advertising in aviation industry, there are some benefits to some of our […]
Finding the Right Advertising Methods
Advertising can be one of the biggest expenses in your marketing budget, so it’s very important to choose the best advertising methods to reach out to new potential customers. This […]
New Year Resolutions vs. Real Commitment (AKA Investment!)
New Year Resolutions are for amateurs and dabblers. Apologies in advance, this post is going to be a bit of a rant, and I know that if you’re reading this […]
Three Ways to Save a Sale
“Do you have any programmable Christmas trees?” We asked a very distinguished looking gentleman in a red flannel shirt. “Nope.” “Why not?” “Because they’re nothing but trouble, that’s why not. […]
31 Aviation Marketing Tips from from the 2014 Master Class
Since we get to work with the smartest people in the Aviation industry, it is not surprising that we learn a lot. In the case of these 31 aviation marketing […]
What Prospects Need Vs. What They THINK They Need
If I had asked people what they wanted, they would have asked for a faster horse. Henry Ford If you sell a complex product or service, you know what it’s […]
Happy Thanksgiving – We’re Thankful for You!
Whether you’re a long-time client, a new member, a casual reader of our articles, or just follow us on social media, we thought we’d take the opportunity of the Thanksgiving […]
Avoid These Three Expensive Marketing Mistakes
If you’ve been reading any of our materials, you know that ABCI strongly advocates against ANY random acts of marketing,but after an insightful conversation sharing conversations we’ve both had with […]
Are You Afraid to Raise Prices?
Aviation professionals who don’t have much experience with marketing and sales assume that if you offer your product at a lower price, you will sell more products. There are many […]
Seminar Follow Up
One of the key items that we advocate is follow up. Seminar follow up. And presentation follow up. And even phone call follow up. So, we thought we’d give you […]
Five of the Best Marketing Examples from NBAA 2014
John and I were joking that the annual NBAA convention is so big and has so many participants competing for attention that the best tactic for being memorable would be […]
Will we see you at NBAA?
We’re making plans for the NBAA Convention in Orlando later this month. Here’s our plan: Tuesday – Static Display & Networking events – meeting with clients & partners at the […]
Panel Discussion – Marketing Data – Where to Get It, How to Use It!
This webinar is free, but seating is limited. Reserve your seat now! Join us Wednsday, October 15, 2014, 1:00 Mountain Time There is no shortage of marketing data for aviation […]
Sales success – How hard do your prospects and customers have to work?
Some of you know that we have a kid serving in the Peace Corps in Morocco. You might also know that we went to visit him last week – took […]
What’s the Best Marketing Tool for Aviation?
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Do you Reuse Content? We Ask Our Panel
In our panel discussion last week, we had a great conversation with some of the best content creators in the aviation industry. As you can see, the answer to the […]
Why Does Your Marketing Company Care About Your Security Procedures?
ABCI is a marketing company. We spend most of our time thinking up ways to get MORE people to see your company, your products, and your marketing messages. So, why […]
The Myth of “Set it and Forget it” Marketing.
We are in the business of automating everything that’s possible to automate, and making your marketing as easy as possible. Unfortunately, Ron Popeil’s popular late-night commercials may have been true […]
Sales Phobia Panel Discussion – Excerpts
Last week, we hosted a panel discussion with five experienced sales professionals in different parts of the aviation industry. We learned a lot about “sales phobia,” a common affliction in […]
Critical Sales Failure Point – The Handoff
We’ve all had experiences where we are are the victim of a “handoff” from marketing to sales to customer service in companies where people don’t seem to be able to […]