Case Study – Philanthropy and Advocacy in Aviation – Steven Clark, Immaculate Flight and Angel Flight
Excerpt from our Coaching Program – Philanthropy and Advocacy in Aviation – We cover one topic impacting marketing in the aviation industry each month. Join us! ____________________________________ [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column […]
Case Study – Brad Searls and Special Services Corporation and the MDA Lockup
Excerpt from our Coaching Program – Philanthropy and Advocacy in Aviation – We cover one topic impacting marketing in the aviation industry each month. Join us! ____________________________________ [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column […]
Giving Intelligently – What Inspires You?
This is an excerpt from our Aviation Sales & Marketing Coaching Program for August. If you’re a class member, you should be getting your printed materials in the mail today […]
Do you Trust Your Marketing Consultant?
Hiring someone is always a leap of faith. Whether it’s an assistant to take your calls or a specialized consultant like an accountant, lawyer or even a sales or marketing […]
Amazon As a Marketing Opportunity – The Place People Look for Information
If there was a store a huge number people in your primary target demographics shopped every day, and if it was possible to put your product, or information about your […]
What I Didn’t Learn in Business School
I attended one of the best MBA programs in the world (the Executive MBA program in the David Eccles School of Business at the University of Utah) and received a […]
Random Act of Marketing #15 – Being “Professional” (aka Boring!)
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Many of our first conversations with […]
Random Act of Marketing #43 – Throwing Good Money At a Bad Concept
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] John and I saw the movie […]
Serious Business vs. “The 30 Day Gratitude Challenge.”
There are marketing companies that emphasize hype and fluff. ABCI is not one of them. The “Law of Attraction” and all of the associated “positive thinking” new age stuff is […]
Webinar – Positioning Your Product and Countering Competition
“My competitors are killing me!” We’ve heard you! The world seems to have been overtaken by bargain hunters. On one hand, you can’t blame people for looking for […]
What’s The Rotation Speed of a Successful Sales and Marketing Program?
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] “Lift” is an important concept in […]
Video – One of the most effective elements in the aviation marketing toolbox
Widespread use of broadband internet connections, inexpensive cameras, and better software developed over the last couple of years have made it possible (and advisable) to use some form of video at almost any stage of marketing.
Random Act of Marketing #12 – Trying to Trick Google
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] We all want more prospective customers […]
Random Act of Marketing #65 – Randomly Getting (and Using) Testimonials
We all get nice letters and comments from time to time, but we often don’t really understand how to get permission to use these testimonials, what to do with them, […]
PR, Publicity, Marketing and Sales for Flight Schools
Discussion at the Flight School Association of North America (FSANA) Confrerence in Las Vegas, with Dan McElhattan III of Brand and Paula Williams of ABCI, moderated by Katie Pribyl of […]
Who is your competition, really?
Many business owners think they are in competition only with the owners of similar businesses. Component manufacturers are in competition with other component manufacturers. Flight schools are in competition with […]
Darwinism Among Sales & Marketing Professionals – “Survival of the Honest”
I was talking with Southwest’s Jonathan Nield the other day, and found out that he is getting back into the marketing end of business. The usual expression among sales and […]
Random Act of Marketing #39 – Sending Prospects to Your Competitors
There are some very specific circumstances in which you actually WANT to recommend your competitor’s product. There are always differences between two similar products and services and there will occasionally […]
Random Act of Marketing #56 – Having the IT Staff Write your Web Content
There is probably no better Information Technology (IT) folks around than those on our staff! They are absolute wizards and we don’t know what we would do without them. But […]
ABCI – Improving the Profitability of the Aviation Industry One Company at a Time
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] ABCI improves the profitability of aviation […]