Every Employed Person Is a Salesperson (At Least Part-Time!)
“Sales” is often thought of as a very specific business function and a very specific profession. Many businesspeople like to keep their distance from sales, since it is seen as somewhat unsavory.
Whether we admit it or not, though, we’re all in sales.
A Lot to be Thankful For!
It’s because of you and people like you that I get to make a living doing what I love – writing, marketing, and working with aviation people and projects.
Aviation Marketing – Following Our Own Advice – ABCI’s Customer Referral Program
Every referral gets rewarded. If you refer someone to ABCI, we appreciate it very much and we want to make sure that you to know it.
Aviation Marketing – Confessions of an In-House Ad Writer
Before working as a consultant, I worked for many years as an in-house marketing professional in several companies, including Wells Fargo, Teleperformance, and Pearson Education. The work I did for […]
Ad Preflight Service
You spend a lot of money every time you place an ad in a periodical, every time you mail a sales letter or direct mail piece, or even every time you launch an online campaign or online ad. Shouldn’t you give it an independent preflight inspection?
Happy Veteran’s Day
Thanks to those who have served or are serving our country, we are free to speak, write, blog and do business as we please.
We we never forget it!
Aviation Marketing – Competing Against the Information Overload
Now, we’re competing with thousands of cable TV channels and millions of websites, some of which have dancing hamsters. How do we get and keep people’s attention on the product or service we’re offering with all that going on?
Small Business Saturday – Aviation Supports Local Communities!
Many people are unaware that many aviation companies are small, local businesses that play a huge part in supporting their communities. Remind your community by participating in Small Business Saturday!
Improving Sales Starts With Asking the Right Questions – The ABCI Questionnaire
You may be wondering why our Questionnaire is so long and involved. Many of our clients say they’ve never seen anything like it and they weren’t expecting something so elaborate, and that appears to be so time-consuming!
Aviation Marketing – Are You Giving Too Much Away?
I talk with a lot of aviation consultants, tax, insurance, legal, operations and software folks.
Since their expertise is what they “sell,” they are concerned that writing articles, brochures, books or blogs would be “giving too much away.” After all, if they answer people’s questions, potential customers won’t need them, right?
Aviation Marketing and Business Development – What To Expect When Working with ABCI
The first thing that you should know is that we are a full-service marketing firm, but we’re intentionally very small. This ensures that we have absolute control over the quality of every project. Unfortunately, it also means that we have to be very selective about how we spend our time.
Do Publicity Stunts Really Work in Aviation Marketing?
Two booths at the NBAA convention in Atlanta last week that got a LOT of traffic included the Honda booth, where ASIMO the (impressive!) humanoid robot performed every hour on the hour– including a song and dance.
Video – NBAA10 Aviation Social Media Panel
As promised, here’s the complete video of the NBAA Social Media Panel discussion. Note- the video is a whole hour – if you’d like to view something shorter, there are […]
Social Media Glossary from NBAA Panel Discussion Session
This is the “Social Media Glossary” we distributed at the Social Media Panel Discussion at the NBAA Convention. I had a great time discussing social media topics with Patrick Dunne, NBAA; Jason Wolfe NBAA Airmail; Josh Mesinger, Mesinger Jet Sales; Jon Ostrower, FlightBlogger.
The “Magic” of Getting Things Done
Marketing tends to fall to the bottom of the priority list because dealing with current customers seems more urgent than getting new ones. But when marketing tasks don’t get done, revenue falls off, and your business could quickly find itself in trouble.
We all need a little magic to conquer the piles of work we have to do. Automation is one of the most powerful “secrets” you can learn to getting things done.
Aviation Trade Show Marketing
Trade shows can be a major expense, between booth rental (if you’re presenting), travel cost, admission fees, literature, giveaways, and entertainment if you’re seeing clients.
How can you make the most of your investment?
Join us at NBAA10 for the Social Media Panel Discussion!
Join Us at the “Social Media and Business Aviation” Education Session at NBAA 2010
at the Georgia World Congress Center.
Aviation Marketing – Building a List of Responsive Buyers
Building a list of responsive buyers – a key to great marketing! In the last article in this series, we introduced the three elements of a successful marketing campaign – […]
Aviation Marketing – Be There When They REALIZE They Need Help – Perceived Need
If you’ve ever taken any rescue swimming or lifeguard courses, you’ve learned that it’s useless to try to help someone who is drowning, until the swimmer has worked himself into exhaustion and actually even gives up.
Aviation Marketing – Creating a Compelling Offer
I’m offering a space in my printed newsletter that gets delivered to 247 of my very favorite engaged, influential aviation professionals. This space will be given to the person who submits the VERY BEST OFFER that I receive by Friday. Presentation doesn’t count – entries are limited to three sentences of text, no images, no videos, no websites, no dancing elephants.