Bribes for Friends – A Sound Marketing Strategy?
Having 1000 “friends” gotten this way renders your social media account almost useless. You have no reason to believe any of these people are any more interested in your product or service than the general public, so you can’t expect them to respond to your questions or suggestions. You can’t ask them what you think about a potential product development. You can’t count on any significant percentage of them buying your product or referring you to others.
Marketing Master Class Case Study – Facebook Profile for a High-End Company
As promised, we’re profiling the work of our Master Class Members to demonstrate some of the things we’re working on. The subject for the January class was Facebook. Brad Harris […]
The Highly Evolved B.S. Meter of the 21st Century Consumer
Image by AFP/Getty Images via @daylife “Who you are speaks so loudly I can’t hear what you‘re saying.” -Ralph Waldo Emerson Many of the people I work with are aviation […]
Facebook Profiles – Mixing Business and Pleasure
We mentioned that we would be profiling some of the best work of our Marketing Master Class members on our blog. Each month we focus on a single marketing tool […]
When You Don’t Have All The Answers – Ask A (Good) Question!
Listening is a highly underrated art form. So is asking a good question. Marketing depends on good communication, and some of our clients and class members struggle with writing. It’s […]
Video – Intro to How to Use Video for Marketing
This class ended up being over an hour in total length. There are a LOT Here’s the introduction . . .
Episode 1 – Marketing to the Skeptical – An Interview with John Williams
Episode 1 – Marketing to the Skeptical Interview with John Williams of ABCI. Topics include – what it’s like to be in business with his wife, how we work together, […]
Who is NOT Your Ideal Customer?
Although most of your marketing focuses on getting attention and attracting the ideal customer, it also pays to spend some time considering what kind of customers you DON’T want to […]
Secret to Marketing Success – Put your cell phone in the fridge.
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Seriously. I was reading Get Seen, […]
Anatomy of a Successful Marketing Campaign in Aviation
In our previous article, How Private Aviation Can Stop Wasting Millions On Advertising, we talked about four things that don’t work. So, what DOES work? A well-designed campaign. Most marketing […]
What was the best class you’ve ever taken? This might be it!
Our intention for the Aviation Marketing Master Class is to make it the most immediately respectful of your time, useful, convenient, supportive, educational experience you’ve had. We have great topics. […]
Dallas Jet International Partners with ABCI to Promote Jet Consultancy
Press Release Dallas Jet International Partners with ABCI to Promote Jet Consultancy Experienced and thorough consultants for sales and acquisitions of aircraft. January 6, 2010 – Aviation Business Consultants International […]
Facebook Tip that Didn’t Make it Into the Class
Bob Jones of www.AskBob.aero brought up (and answered!) an excellent Facebook question. Unfortunately, I’d already produced the Facebook lesson in the Aviation Marketing Master Class materials for the month, but […]
How Private Aviation Can Stop Wasting Millions On Advertising
Originally published on Forbes Business Aviation Blog – Wheels Up We started offering marketing consulting services in the aviation industry because we couldn’t help ourselves. An industry that we love […]
How to Use Facebook for Aviation Marketing – Intro Video
Here are the first three minutes and fifteen seconds of the Facebook lesson. . . Here’s what we have so far: 1. How Facebook fits into the Marketing Blueprint 2. […]
Aviation Marketing – Staying Current on Social Media
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] There are new developments in marketing […]
Aviation Marketing “Secret” – The Editorial Calendar
Most people realize by now that great content is the key to great marketing. Writing clear, helpful articles and producing attractive video and images about your product or service is […]
Video – Aviation Marketing Master Class Introduction
If any part of your job is selling aviation products or services, this class is for you. Looking for options to improve your aviation marketing results in 2011 without spending […]
We’re All In the Marketing Business
The most successful professionals are the ones who put the most resources, time, and attention into their marketing efforts.
“HomeBuilt” Aviation Marketing – The Least Expensive Option
People build their own aircraft for many reasons—some because they want intimate knowledge of every nut and bolt in their aircraft. Others feel the need to get off the ground […]