Anyone who has ever been stopped in his tracks by a gorgeous photograph of an aircraft in a magazine or a banner at a convention understands the power of visual images in aviation marketing.
People put a lot of time and money into their website design and then the find that it doesn’t get traffic, or maybe gets traffic but doesn’t convert that traffic into paying customers or even interested leads.
The most common question I've been asked by my aviation marketing clients and potential clients is this: "What should I be doing with Twitter?"
Yesterday, several trucks pulled up to the Vineland Veterans Home after they visited it a few months ago and replaced ALL of the interior furniture, outside porch furniture, and replaced the home with all of the things that they would NEVER have. In a few weeks they will TOTALLY replace all of the glasses, flatware, plates and pots and pans. It is like an interior EXTREME MAKEOVER, INJURED AND HOMELESS/SICK VETS ADDITION.
The study asked marketers to rank the value of social media platforms. Here are the results:
The best person to ask about the use of pen-names is someone who has had a successful, high-profile career in social media in the aviation industry using a pen name or pseudonym, Max Flight!
November 1, 2009 - Aviation Business Consultants International (ABCI) today announced that they have been engaged as a marketing partner for Taylor Greenwood Aviation Photography.
Photos from NBAA09! This was our first trip to the annual NBAA convention, people we visited with said that attendance was down, but that this was a good thing.
Had an opportunity to fly with IFR CFI Brian Hough at at Horizon Flight Center, Chesapeake Regional Airport. It's pretty amazing to break out of the clouds and be exactly where the instruments say you're supposed to be. I know that's the way it's supposed to work, but it's still pretty amazing the first time you see it.
We won’t be exhibiting, but John and I will be there to see the sights and visit with our clients and future clients. If you’re attending, we hope to see you there! Give me a call at 702-987-1679 and we’ll arrange to drop by your booth or meet you for a cup of coffee.
This week I got to spend an hour on the air with the Airplane Geeks - Max Flight, Rob Mark and Dan Webb.
September 25, 2009 – Crowley Aircraft Management Advisors has partnered with Aviation Business Consultants International, Inc. to promote their My Technician service.
Where would aviation be without those passionate, resourceful people whose neighbors think they’re really weird?
PilotGEEK, LLC an innovative business that develops software-based products for private pilots, has partnered with Aviation Business Consultants International, Inc. to promote its proprietary Cell Briefer product.
We sneaked in the day before the conference to take some photos of the static displays of aircraft before all [...]
We're giving away a very limited supply of photo keychains (with our company intro presentation pre-loaded on them, of course) at the NBAA Regional Conference in Las Vegas.
Are smarter airplanes making dumber pilots? (And is Twitter making marketers stupid?) It's the same argument - tools are only as good as their intelligent application.
Online Managing Editor for Business Aviation Benét Wilson mentioned our last post in today's edition of Business Aviation Now.
We won't be exhibiting (this time) but John and I will be milling around, looking at the cool [...]
If you have a great aviation product that's not selling as well as you think it should, give me a call or drop me an email. I'd be happy to discuss a commission-based marketing agreement!
