Don’t You Hate Marketing that Interrupts What You’re Doing?
The annoying thing about interruption marketing is that it requires a screaming headline or a shocking claim to make you actually stop driving down the road listening to the radio to pull over and write down a phone number. Or stop reading the story in the magazine you were in the middle of and pull out a cell phone. Or stop reading your email and click a link or go to a web site.
The Aviation Blog – 29 Great Blogs in the Aviation Industry
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Ninety Percent of Aviation Marketing Fails Because It Doesn’t Answer These Four Questions
Ninety percent of the advertising and marketing flooding the market today (including, I’ll admit it, some of mine!) fails because it fails to answer four questions.
Aviation Website Design Notes – Website Not Attracting Customers?
“Could you have a look at our website? We’ve spent a lot of money on an expensive designer. I just don’t understand why the website is not attracting customers. I […]
Twitter Marketing for Aviation – Why You Should Grab Your Company Name Now!
People ask us about Twitter marketing for aviation, and Twitter PR for aviation. You don’t need to have a catastrophic oil spill to worry about your company’s reputation online. There […]
Search Engine Optimization – How Important Is Getting to the First Page of Google Results?
It’s very important for ABCI to get our Search Engine Optimization clients’ web sites to the first page of Google results for relevant search terms. When people are searching the […]
Weekend of Marketing with Dan Kennedy
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Aviation Marketing Survey Results – Here’s What You Told Us!
Thanks to everyone who responded to our survey in April – we use this information to adjust our product and service offerings to the needs of people who we serve. […]
B2B Aviation Marketing – More Deals in the Pipeline, But Taking Longer to Close
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Aviation Marketing – How to Dip a Toe Into Social Media with a Case Study
A case study is often a great first project to get to know ABCI. We do the research, conduct the interviews, and produce a draft and complete the revisions for a polished document, usually for under $3000 and often have the project completed in less than a week
Aviation Marketing – Google Search Results – #4 Today!
Google search results for “Jet Photography” – not an easy term, there’s lots of competition out there. Our client Taylor Greenwood is #4 today. Of course these results vary daily and regionally, but we’re happy. 🙂
Aviation Marketing Web Site Past Its TBO?
By pinpointing the issues with your website, we help you focus your efforts to make the biggest improvements in the amount of traffic your site receives and the number of sales it makes. Let’s get started on your site audit today!
Aviation Marketing- Free Trials and Gifts – What Do You Think?
Have you offered a product or service for free? As a trial or marketing strategy? How did it work for you?
Aviation Marketing – Last Days for the Free Competitive Analysis Service
For the past few months, I have been offering a free consultation to any aviation company that simply asks for one. That offer is rapidly coming to a close. Each […]
Pricing Strategies in Marketing: A Word About Aviation Products
It’s great when a marketing person actually has the opportunity to be involved in pricing strategy.
Aviation Marketing – Improving Your Sales by Mastering Follow Up Timeline For Sales
So, how do you get these smart, discriminating customers to “fall in love” with your product or service? You take your time. You make information available and convenient, and you put together a long-term, sustained marketing plan that brings you to the front of their mind on a regular basis without making a pest of yourself.
Paula Williams of ABCI will be presenting on Social Media at the Aviation Industry Expo
Social Media Marketing has been touted as everything from “free advertising” to “a public relations nightmare.” What’s the reality?
Aviation Marketing – RHOBI Partners with ABCI to Promote Inventory Management Program
Specializing in seamless Inventory and Business Management using Web 2.0 Technology
Getting Input from Busy People – The Yellow-Sticky-Note Method
I recently received a New Client Questionnaire that was extraordinary. Of course, most of them are extraordinary. Only people who are passionate about their business and motivated to make it […]
Aviation Marketing – Best Results with Photography for Aviation Marketing
Anyone who has ever been stopped in his tracks by a gorgeous photograph of an aircraft in a magazine or a banner at a convention understands the power of visual images in aviation marketing.