Marketing Coaching – Putting Your Finger on the Problem
Are you spending a lot of time and money on marketing without getting the results you expect? There are a lot of possibilities: Technology changes may have affected your product […]
The Aviation Industry vs. The Conspiracy of the Unmotivated
In an airplane, pilots use the airspeed and altitude they’ve got to work with, and don’t waste a split second or an erg of energy arguing about why things should be different than they are. Indecision can get you killed.
Marketing and Time Management – Getting it All Done!
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] We do a lot of things […]
Aviation Marketing – The Magic of a Series
You might remember the old Burma Shave bilboards – from 1925 to 1963, series of six small billboards would appear along a roadway, usually rhyming and with a punchline. Series advertising works well in print and online media as well, for several reasons:
Why great Search Engine Optimization Will Always Require the Mind of a Writer
There are a number of technical tasks that need to be done, and there is software that can help with some of those technical tasks. But to be effective, search engine optimization requires a human to do some thinking, followed by some writing.
As far as I know, there is nobody who has invented a piece of software that can completely optimize a site. There are some pieces of software that handle certain tasks, some better than others. But to allow a software program to optimize your site unsupervised is asking for results similar to a Bing commercial.
Don’t You Hate Marketing that Interrupts What You’re Doing?
The annoying thing about interruption marketing is that it requires a screaming headline or a shocking claim to make you actually stop driving down the road listening to the radio to pull over and write down a phone number. Or stop reading the story in the magazine you were in the middle of and pull out a cell phone. Or stop reading your email and click a link or go to a web site.
The Aviation Blog – 29 Great Blogs in the Aviation Industry
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” […]
Ninety Percent of Aviation Marketing Fails Because It Doesn’t Answer These Four Questions
Ninety percent of the advertising and marketing flooding the market today (including, I’ll admit it, some of mine!) fails because it fails to answer four questions.
Aviation Website Design Notes – Website Not Attracting Customers?
“Could you have a look at our website? We’ve spent a lot of money on an expensive designer. I just don’t understand why the website is not attracting customers. I […]
Twitter Marketing for Aviation – Why You Should Grab Your Company Name Now!
People ask us about Twitter marketing for aviation, and Twitter PR for aviation. You don’t need to have a catastrophic oil spill to worry about your company’s reputation online. There […]
Search Engine Optimization – How Important Is Getting to the First Page of Google Results?
It’s very important for ABCI to get our Search Engine Optimization clients’ web sites to the first page of Google results for relevant search terms. When people are searching the […]
Weekend of Marketing with Dan Kennedy
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] I make it a point to […]
Aviation Marketing Survey Results – Here’s What You Told Us!
Thanks to everyone who responded to our survey in April – we use this information to adjust our product and service offerings to the needs of people who we serve. […]
B2B Aviation Marketing – More Deals in the Pipeline, But Taking Longer to Close
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” […]
Aviation Marketing – How to Dip a Toe Into Social Media with a Case Study
A case study is often a great first project to get to know ABCI. We do the research, conduct the interviews, and produce a draft and complete the revisions for a polished document, usually for under $3000 and often have the project completed in less than a week
Aviation Marketing – Google Search Results – #4 Today!
Google search results for “Jet Photography” – not an easy term, there’s lots of competition out there. Our client Taylor Greenwood is #4 today. Of course these results vary daily and regionally, but we’re happy. 🙂
Aviation Marketing Web Site Past Its TBO?
By pinpointing the issues with your website, we help you focus your efforts to make the biggest improvements in the amount of traffic your site receives and the number of sales it makes. Let’s get started on your site audit today!
Aviation Marketing- Free Trials and Gifts – What Do You Think?
Have you offered a product or service for free? As a trial or marketing strategy? How did it work for you?
Aviation Marketing – Last Days for the Free Competitive Analysis Service
For the past few months, I have been offering a free consultation to any aviation company that simply asks for one. That offer is rapidly coming to a close. Each […]
Pricing Strategies in Marketing: A Word About Aviation Products
It’s great when a marketing person actually has the opportunity to be involved in pricing strategy.