Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Aviation Marketing in the Age of Covid 19
"The coronavirus" is all people are talking about these days, in airports, FBOs, coffee shops, flight schools . . . So, we're talking about it, too! Hopefully in a more helpful and productive way than [...]
Is Your Aviation Web Site Earning Its Keep? Three Critical Tasks Your Site Must Do To be Worth The Hassle
There are many things an aviation web site can do these days. But many fail at these three critical tasks, and the aviation companies that are paying their increasing bills for hosting, security and [...]
Marketing for Aviation Consultants – Book Club Discussion – The Irresistible Consultant’s Guide to Winning Clients
This book topic is a great opportunity for us to talk about marketing for aviation consultants! Many of our clients are consultants - including aircraft brokers, charter brokers, insurance and legal professionals, and aircraft maintenance [...]
Jet Shaming, Capitalism and Other Controversies and How They Impact Aviation Marketing
Jet Shaming, Capitalism and Other Controversies and How They Impact Aviation Marketing - If you're afraid of controversy, or if selling makes you feel timid, your potential customers can definitely "smell it." Human beings have [...]
Aviation Marketing Problems – Nobody Wants My Freebie!
One of the aviation marketing problems we run into frequently - what do you do when nobody wants your Freebie? There's been a flood of "freebies" in aviation marketing circles - this is in response [...]
Three Essential Elements of an Aviation Web Site
There are so many options with technology these days, and everyone tells you something different about what your web site should do and how it should interact with different software and gadgets and other things. [...]
Aviation Marketing Question- Should We Produce a Printed Newsletter?
Should your company produce a printed newsletter? It's expensive, it's time consuming, and it's a big hassle. And it's also one of the most effective marketing techniques for some aviation companies in certain circumstances! [embedyt] [...]
How to Price Aviation Products and Services For Better Sales Results
How to Price Aviation Products and Services - a frequent topic of our consulting hours! Is my product priced too high? Is that why I'm having trouble making sales? Should I have a big discount [...]