Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
AMHF 0162 – Book Club Discussion – Sales Survival Handbook by Ken Kupchik
This episode will be broadcast on Christmas Eve, which is SO appropriate, because it's about family. I've always been a little jealous of the great family businesses in the aviation industry - the Mesingers, the [...]
AMHF 0159 – Thinking Big with Robert DeLaurentis
Our clients are incredibly inspiring! In several upcoming episodes, expect to hear interviews with some of the folks we are lucky enough to work with! We interviewed Robert DeLaurentis, author and pilot, to talk about [...]
AMHF 0158 – Aviation Sales – How to Revive Dead Prospects
Most aviation sales professionals give up on prospects way too soon! There are three types of prospects that sales folks might consider "dead." Those might include "Left for dead" a la "Hang 'em High" "Mostly [...]
AMHF 0156 – Three Business-Building Aviation Marketing Campaigns to Plan for 2019
What three aviation marketing campaigns should you plan to build your business in 2019? Here are our picks for the best business-building strategies, balanced with some revenue-generating ideas. So, first of all, what is a [...]
AMHF 0155 – Aviation Marketing Strategy – Three Ideas to Borrow from Disney
It can be a great idea to "borrow" a few aviation marketing strategy ideas from other industries, especially for those factors we share in common! The Walt Disney empire marketing have three strategies in common [...]
AMHF 0154 – Sales Enablement Tools, AKA “Battle Cards!”
John and I talk about the pros and cons of Sales Enablement Tools, including a list of three that you MUST have in your wallet to win sales. [embedyt] https://www.youtube.com/watch?v=e8b5SAUkliY[/embedyt] [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0154_-_Battle_Cards.mp3" background="default" ] [...]
How to be a Perfect Podcast Guest
If you're invited to be a guest on our podcast (or anyone else's!) it's a great opportunity to be literally introduced to a whole new audience, in a low-key, conversational kind of way. Couple of [...]
AMHF 0153 – Book Club Discussion – Tools of Titans
John and I discuss Tim Ferris' weighty tome, Tools of Titans and pick out our favorite "gems" for aviation sales and marketing professionals. [embedyt] https://www.youtube.com/watch?v=jIoQBEwzthk[/embedyt] [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0154_-_Book_Club_-_Tools_of_Titans.mp3" background="default" ] We made a serious error [...]