Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
Paula Williams2022-01-17T21:32:21+00:00You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting [...]
October 2020
Three Aviation Direct Mail Campaigns To Plan for 2021
Paula Williams2020-10-19T21:29:11+00:002020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it [...]
Social Media Tips from Aviation Sales and Marketing Pros
Paula Williams2022-04-23T21:17:10+00:00Aviation sales and marketing professionals Paula Williams of ABCI, Larry Hinebaugh of Business Aircraft Records, Debbie Murphy of JetBrokers, John [...]
Aviation Consulting – How to Get Booked!
Paula Williams2020-10-10T21:54:59+00:00Why is it that when you say "Free Consultation" your prospects think you said "High Pressure Sales Pitchfest?" [...]
September 2020
Member Highlight – Sue Stinson, Director of Business Development for Motive Learning
Paula Williams2025-01-31T04:40:36+00:00I got to sit down with the very busy Sue Stinson and talk about learning management systems in the aviation [...]
Book Club Discussion – The Marketing Book by Jason McDonald
ABCI Admin2020-09-27T00:55:56+00:00Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing [...]
August 2020
Member Highlight – Hakar Torres and Air Market Group
Paula Williams2020-09-04T01:08:58+00:00Hakar Torres could have been a watermelon or a rattlesnake, but by great good fortune, he analyzes publicly traded aviation [...]
Book Club Discussion – The No BS Guide to Brand Building by Direct Response
ABCI Admin2021-05-31T00:00:36+00:00Mickey Gamonal, David Pearl and Paula Williams discuss Dan S. Kennedy's No BS Brand Building by Direct Response - The [...]
Who Inspired You? (In Aviation, Business, Marketing . . . )
Paula Williams2025-01-31T04:51:21+00:00Every successful person was inspired by at least one other successful person. We asked our members who inspired them - [...]
July 2020
Three Reasons Aviation Salespeople Fail and What To Do About It
Paula Williams2020-07-24T20:00:51+00:00There are three reasons we see aviation salespeople struggle to meet their goals. This really stinks because they can be [...]
Book Club Discussion – Never Split the Difference
Paula Williams2022-12-26T16:55:48+00:00Great conversation with Mickey Gamonal and Joni Schultz about the intriguing negotiation book, Never Split the Difference. Please excuse the [...]
Book Club Discussion – the Seven Habits of Highly Effective People
Paula Williams2025-01-31T04:42:51+00:00Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since [...]
June 2020
Aviation Marketing Tools Discussion
Paula Williams2021-05-30T07:11:38+00:00"What is your favorite aviation marketing tool?" Six professionals, including an educator, copywriter, aircraft values expert, two consultants, a marketing [...]
Traditions in Marketing for Aviation – And When to Break Them!
Paula Williams2025-01-31T04:49:25+00:00When we look at different marketing methods across different industries, we find that there are some industries where SnapChat and [...]
Book Club Discussion – The Speed of Trust by Stephen M. R. Covey
Paula Williams2025-01-31T04:42:53+00:00Join us for this discussion of the Speed of Trust by Stephen MR Covey. Debbie Murphy of Jet Brokers [...]
May 2020
Aviation Marketing and Covid 19 – Interview with Max Trescott
Paula Williams2020-12-31T23:27:52+00:00How will Covid 19 impact marketing for flight schools and flight instructors? What can they do NOW to keep flying [...]
Book Club Discussion – Dan S. Kennedy’s No BS Marketing to the Affluent
ABCI Admin2025-01-31T04:51:14+00:00Dan S. Kennedy's classic No BS Marketing to the Affluent is in its third edition. Since we're in aviation marketing [...]
Best Drone Business Ideas for 2020 – Building Inspections
ABCI Admin2025-01-31T04:44:09+00:00Why consider building inspections as one of the best drone business ideas for 2020? We usually stick to more traditional [...]
April 2020
Covid 19 Update – Interview with René Banglesdorf
Paula Williams2021-01-12T23:29:08+00:00We're talking with aviation thought leaders about how they're thinking about, reacting to, and planning beyond the Covid 19 situation. [...]
Drone Business Ideas – How do I Sell Drone Footage?
Paula Williams2021-05-31T00:01:10+00:00How do I sell drone footage? This is one of many similar questions we were asked in a recent consultation. [...]