Three Ways to Deliver Customer Education to Make More Sales
Paula Williams2021-05-30T07:13:01+00:00We have to educate customers before they can make a good purchase decision, but aviation thought leaders are too busy [...]
January 2021
What are aviation sales and marketing pros doing differently in 2021?
Paula Williams2025-01-31T04:51:39+00:00We all survived 2020, we're all a little older and wiser, (hopefully!) but we're still full of optimism for 2021. [...]
Customer Education Part Two – Three Topics That Drive Sales
Paula Williams2021-04-30T23:02:19+00:00Educating customers and prospects is a great investment. People buy more confidently when they know more about the topic! This [...]
December 2020
Aviation Sales & Marketing Pros – What Did You Learn from 2020?
Paula Williams2025-01-31T04:51:38+00:002020 is finally (just about) over! They say our toughest times are the times when we learn the most and [...]
Book Club Discussion – 500 Social Media Tips
Paula Williams2020-12-14T02:16:05+00:00Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips. [embedyt] https://www.youtube.com/watch?v=l3KuoMPakP0[/embedyt] Transcript [...]
Best Icebreakers for Zoom Meetings
Paula Williams2025-01-31T04:51:34+00:00We find ourselves spending more and more time on Zoom. Sometimes with people who don't know one another very well. [...]
Aviation Marketing Strategy and Planning for 2021
Paula Williams2020-12-06T02:13:05+00:00You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can [...]
November 2020
Book Club Discussion – The Direct Mail Revolution by Bob Bly
Paula Williams2021-04-30T23:01:48+00:00It's nice to get people with three different business backgrounds to discuss a book - which is what we did [...]
Aviation Sales – Discussion – How to Approach New Prospects
Paula Williams2020-11-07T19:54:04+00:00How to approach new prospects? It's easy and fun to work with people who already know, like, and trust you. [...]
Aviation Marketing – Frequently Asked Questions
Paula Williams2021-05-30T07:12:48+00:00What is Aviation Marketing? When we meet people at a networking event, they assume that aviation marketing is dominated by [...]
October 2020
Introducing – Aviation Marketing Project Workshops!
Paula Williams2025-01-31T04:40:38+00:00Free for our Aviation Marketing Lab Insiders, and a great value for everyone else. We're introducing our Project Workshops. [...]
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
Paula Williams2022-01-17T21:32:21+00:00You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting [...]
Three Aviation Direct Mail Campaigns To Plan for 2021
Paula Williams2020-10-19T21:29:11+00:002020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it [...]
Social Media Tips from Aviation Sales and Marketing Pros
Paula Williams2022-04-23T21:17:10+00:00Aviation sales and marketing professionals Paula Williams of ABCI, Larry Hinebaugh of Business Aircraft Records, Debbie Murphy of JetBrokers, John [...]
Aviation Consulting – How to Get Booked!
Paula Williams2020-10-10T21:54:59+00:00Why is it that when you say "Free Consultation" your prospects think you said "High Pressure Sales Pitchfest?" [...]
September 2020
Member Highlight – Sue Stinson, Director of Business Development for Motive Learning
Paula Williams2025-01-31T04:40:36+00:00I got to sit down with the very busy Sue Stinson and talk about learning management systems in the aviation [...]
Book Club Discussion – The Marketing Book by Jason McDonald
ABCI Admin2020-09-27T00:55:56+00:00Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing [...]
Member Highlight – Ashley Granada, Marketing Coordinator & Community Fundraiser
Paula Williams2021-05-30T07:07:22+00:00Ashley won our scholarship for 2020, and has been busy this year! This video features some of her motion graphics, [...]
August 2020
Discussion – What’s the Future of Aviation?
ABCI Admin2020-08-30T23:56:07+00:00Mickey Gamonal, John Williams, David Pearl, Jeremy Cox and I discuss the future of aviation in this "nonbook" book club [...]
Member Highlight – Hakar Torres and Air Market Group
Paula Williams2020-09-04T01:08:58+00:00Hakar Torres could have been a watermelon or a rattlesnake, but by great good fortune, he analyzes publicly traded aviation [...]