Infiltrating a Large Organization
Paula Williams2025-01-31T04:42:49+00:00As your company grows, you may find yourself courting large organizations and large companies as clients. As in, MUCH bigger. [...]
February 2015
Educating Customers – Rather Than Selling! (A Summary of our Panel Discussion)
Paula Williams2025-01-31T04:42:06+00:00One of the main tenets of Long Cycle Marketing is that we spend a lot of time educating customers rather [...]
Educating Potential Customers – Avoiding Yawns of Boredom
Paula Williams2018-09-05T07:40:56+00:00The people who make their living in the aviation industry are not particularly impressed by PowerPoint presentations and brochures. And [...]
How Long is Your Sales Cycle? Ours is Four Years.
Paula Williams2020-05-12T05:46:16+00:00Well, UP to four years. The best customers buy from us when the time is right for them, not when [...]
January 2015
Executive Brief Video Excerpt – Advertising Media with Benét Wilson and Michael Dye
Paula Williams2021-05-30T07:24:33+00:00We'd like to thank Benét Wilson and Michael Dye for joining us for our Executive Brief panel discussion this month! [...]
Aviation Advertising – Don’t Abandon Tradition, Build on It!
Paula Williams2018-09-05T07:40:57+00:00While our conversation with Benét Wilson and Michael Dye last week focused a lot on "new" methods of advertising in [...]
Finding the Right Advertising Methods
Paula Williams2020-12-22T23:52:57+00:00Advertising can be one of the biggest expenses in your marketing budget, so it's very important to choose the best [...]
New Year Resolutions vs. Real Commitment (AKA Investment!)
Paula Williams2025-01-31T04:42:05+00:00New Year Resolutions are for amateurs and dabblers. Apologies in advance, this post is going to be a bit of [...]
December 2014
31 Aviation Marketing Tips from from the 2014 Master Class
Paula Williams2025-01-31T04:43:16+00:00Since we get to work with the smartest people in the Aviation industry, it is not surprising that we learn [...]
What’s the Secret to Developing Sales and Marketing Skills?
ABCI Admin2025-01-31T04:42:04+00:00Pilots log time to practice and develop skills and credibility. Sales and marketing professionals need to do to the [...]
November 2014
What Prospects Need Vs. What They THINK They Need
Paula Williams2025-01-31T04:42:03+00:00If I had asked people what they wanted, they would have asked for a faster horse. Henry Ford If you [...]
Happy Thanksgiving – We’re Thankful for You!
Paula Williams2018-09-05T07:40:59+00:00Whether you're a long-time client, a new member, a casual reader of our articles, or just follow us on social [...]
Avoid These Three Expensive Marketing Mistakes
Paula Williams2018-09-05T07:40:59+00:00If you've been reading any of our materials, you know that ABCI strongly advocates against ANY random acts of marketing,but [...]
Are You Afraid to Raise Prices?
Paula Williams2018-09-05T07:40:59+00:00Aviation professionals who don’t have much experience with marketing and sales assume that if you offer your product at a [...]
October 2014
Seminar Follow Up
Paula Williams2025-01-31T04:43:01+00:00One of the key items that we advocate is follow up. Seminar follow up. And presentation follow up. And even [...]
Five of the Best Marketing Examples from NBAA 2014
Paula Williams2025-01-31T04:43:01+00:00John and I were joking that the annual NBAA convention is so big and has so many participants competing for [...]
Will we see you at NBAA?
Paula Williams2018-09-05T07:41:00+00:00We're making plans for the NBAA Convention in Orlando later this month. Here's our plan: Tuesday - Static Display & [...]
Panel Discussion – Marketing Data – Where to Get It, How to Use It!
Paula Williams2025-01-31T04:43:01+00:00This webinar is free, but seating is limited. Reserve your seat now! Join us Wednsday, October 15, 2014, 1:00 Mountain [...]
September 2014
What’s the Best Marketing Tool for Aviation?
Paula Williams2021-06-18T17:57:35+00:00"What's the best marketing tool for aviation? If I only have time and money to do one thing to [...]
Do you Reuse Content? We Ask Our Panel
Paula Williams2025-01-31T04:43:00+00:00In our panel discussion last week, we had a great conversation with some of the best content creators in the [...]