Aviation Marketing Articles

In most businesses, sadly, sales is an act, not a process. -Dan Kennedy In aviation in particular, we've found that companies fail in sales for one of two reasons They consider sales as an afterthought, thinking that the "product will sell itself," or They consider each sale as an improvisational act, impulsively cold-calling leads, offering ad-hoc discounts, or otherwise "trying things" in an attempt to make a sale.

I've always thought that sales was some kind of dark art. Some people "have it" and some people don't, just like in the Harry Potter books, some people have uncanny magical abilities and other people don't. Ordinary people, who don't have the talents that wizards and witches do, are called "muggles."

Ludo Van Vooren is an expert in social media, internet marketing, global business development, strategic planning, event management. We talk about the show, the current economic and selling climate, and how marketing is changing.

We talk about the NBAA convention, how to park dozens of aircraft for a static display without making the pilots sweat, and how to have a great time flying to the Bahamas.

Whenever we do a set of recommendations or a deeper consultation on a campaign with a client, sometimes the answer has to be this: "We need to go back to the drawing board. This product or offer just isn't good enough to succeed."

Labor Day was initially intended to celebrate the contribution of working people, not necessarily business owners. The media sometimes makes it look as though business owners are all sitting on a beach somewhere with a cold drink with a little umbrella in it, bought with the proceeds of sweat from the brows of working people on their payrolls. But I would argue that things have changed - if that was ever a case.