Aviation Marketing Basics – Strategy and Planning!
Paula Williams2022-04-17T20:24:38+00:00“Hope is not a strategy.” Vince Lombardi Many companies jump straight into building a website, exhibiting at a trade [...]
March 2022
Book Club Discussion – Instagram Power by Jason Miles
Paula Williams2022-04-26T20:02:42+00:00How can you make Instagram work better for Aircraft brokers, appraisers and other professionals? 👩🏻💼 Repair stations and MROs? [...]
Aviation Sales Training
Paula Williams2022-03-14T05:48:53+00:00“Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi [...]
September 2021
How to Use Canva Templates
Paula Williams2021-09-21T19:18:50+00:00Three reasons to use Canva templates - 1) Get inspiration for different posts so your social media feed stays fresh [...]
July 2021
Should I Raise My Prices?
Paula Williams2021-07-26T00:54:37+00:00Nobody likes to raise prices, but many of our clients have found that the economics of their business model has [...]
November 2018
AMHF 0156 – Three Business-Building Aviation Marketing Campaigns to Plan for 2019
Paula Williams2020-05-12T05:54:31+00:00What three aviation marketing campaigns should you plan to build your business in 2019? Here are our picks for the [...]
February 2017
AMHF 0072 – How to Use Live Video as an Aviation Marketing & Sales Tool
Paula Williams2024-09-06T04:14:37+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0072_-_Live_Video.mp3" ] Video has always been great for aviation marketing, but some recent changes in social media have made [...]
October 2016
AMHF 0054 – Managing Aviation Marketing Expenses
Paula Williams2024-09-06T04:12:48+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0054.mp3" title="AMHF 0054 - Managing Your Marketing Costs" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] We all run into [...]
August 2016
AMHF 0045 – How to Justify a Higher Price for Aviation Products & Services
Paula Williams2025-01-31T04:44:37+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0045.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] How to Justify a Higher Price - You don't have to have a [...]
February 2016
AMHF 0019 – Premium Pricing Strategy for Aviation Products & Services
Paula Williams2023-01-16T01:39:36+00:00One of the questions people ask us most is: "Is my product priced too high? Is that why were [...]
January 2016
Six Ways to Find New Prospects for Aviation Products & Services
Paula Williams2025-01-31T04:44:17+00:00Getting the most from this webinar - Download the handouts here: Handouts AMMC - Prospecting Free Webinar Decide on two [...]
August 2015
Can a mobile app help you sell more product?
ABCI Admin2020-05-12T05:46:24+00:00Not too long ago, you just needed an ad in the phone book to be a "respectable establishment." A few [...]
April 2014
Use Your Company (Or Product’s) Core Story to Build Your Brand
Paula Williams2020-05-12T05:46:09+00:00If a visitor to your website has invested the time to read more about your company, shouldn't you reward [...]
February 2014
Product Packaging – Presenting Your Product to a New Customer
Paula Williams2022-11-10T23:57:11+00:00Packaging your Aviation Product or Service Whether you sell service packages, charter flights, insurance, software, or books; the way you [...]
January 2014
Product Packaging – “What’s In the Box?”
Paula Williams2025-01-31T04:42:49+00:00Whether your product is an actual, physical object, or a service, or a set of services (like our consulting services, [...]
September 2013
Examples of Direct Mail Advertising for a B2B Product or Service
Paula Williams2025-01-31T04:42:46+00:00Good examples of direct mail advertising are hard to find. Most of the marketing information you find on the web [...]
December 2012
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
Paula Williams2018-09-05T07:41:34+00:00This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
June 2012
Webinar – Positioning Your Product and Countering Competition
Paula Williams2018-09-05T07:41:57+00:00"My competitors are killing me!" We’ve heard you! The world seems to have been overtaken by bargain hunters. [...]