Book Club Discussion – The Ultimate Marketing Engine by John Jantsch

Debbie Murphy of JetBrokers joins us to discuss John Jantsch’s “The Ultimate Marketing Engine.”

We’ve read “Duct Tape Marketing” and “The Ultimate Referral Engine” before, and true to form, Jantsch includes a LOT of great worksheets, calculators and other reference materials that make life easier for marketing nerds!

From Amazon –

A STEP-BY-STEP SYSTEM FOR CREATING CUSTOMERS AND CLIENTS FOR LIFE.

It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.

The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.

Introducing the Customer Success Track

The Ultimate Marketing Engine introduces an innovative new approach to marketing strategy that will transform how readers view their business, their marketing and perhaps, even how they view every customer.

Readers will learn:

• Why strategy must come before tactics.
• How to narrow your focus and choose only ideal customers.
• Why no one wants what you sell – and what they actually want.
• How to use story and narrative as the voice of strategy.
• How to construct the perfect customer journey.
• How to grow your business with your customers.

This book will help readers take control of their marketing while creating ridiculously consistent business growth.